72POINT SHORTLISTED FOR CIM MARKETING EXCELLENCE AWARDS
Our Girls in STEM project for Bitz and Bob has been shortlisted for the Best Use of Digital Marketing Category at the CIM Marketing Excellence Awards 2019!
The project saw our specialist Broadcast Team produce a video exploring primary school children’s attitude towards different careers, asking them what they imagined a ballerina, bus driver, engineer and more looked like before introducing them to real people in these professions. In doing so we were able to highlight how early in their development kids start to form opinions on what career paths are open to their gender.
The awards ceremony will be taking place on 11 April – stay tuned for further updates!
72Point Retains It's Place In The PRWeek Consumer Rankings
By Chris Pharo
I am absolutely delighted to see us remain in the top 15 UK consumer PR agencies, according to the PRWeek Top 150 list.
We've also gone up one place from 48th to 47th on the general Top 150 list.
I'm proud that we've retained our status in the industry, consolidated the team, delivered work for so many brands and other top 50 agencies - and now have a new offering in PLAY.
2020 will be the year we demonstrate our fortitude and flexibility as we adjust to the new normal.
72Point one of the fastest growing PR agencies in the country
72Point has been ranked as one of the fastest growing PR agencies in the country following another stellar financial year.
Continuing to deliver quality campaigns for our clients on a consistent basis 72Point went from strength-to-strength last year, adding to and refining our wealth of services as well as expanding as an organisation and reaching a number of important milestones along the way.
We ranked as the ninth fastest growing PR agency in the recent PRWeek listings, epitomising the dynamic year we’ve had. And we don’t plan on slowing down any time soon. This achievement is down to a number of crucial innovations we have made to enhance our team and ensure we are able to expertly provide creative solutions to some of the nation’s biggest brands, with our team members showing a commitment to constantly innovate, evolve and adapt to an ever-changing media landscape.
We also jumped up five places on the consumer PR agency rankings from 19th to 14th on PRWeek’s B2C benchmark, cementing our position as one of the nation’s leading providers of engaging market-leading stories. We specialise in connecting brands to the audiences that matter the most to them, with unrivalled knowledge of the best platforms to reach them. Take a look at some of our work here.
When it comes to the overall PRWeek Top 150 list, we’ve climbed 6 places into the top 50 to number 48. News generation has this year stepped out of the shadows to become an increasingly valued PR discipline, with 72Point uniquely poised to deliver campaigns that cut-through media noise and tap into the news agenda.
2019 is already off to a flying start, with the team celebrating our first major award win, scooping the PRCA In-House Digital Team of the Year Award and getting the ball rolling with smashing campaigns for clients including Volkswagen, Sky Mobile and Lyst.
We’re all looking forward to another action-packed year with many more achievements to come!
72Point On Top of the World With Borne Charity
April 24 2018
72Point is proud to support the Borne Charity who took us all the way to the North Pole in their recent Arctic challenge.
Their fantastic team has raised over £750,000 for new research to prevent preterm birth.
We supported them with high-quality media exposure and interviewed Hollywood actor Alistair Petrie who shared his experience of premature birth.
To learn more about Borne Charity and their research to prevent premature birth visit their website here.
72Point Named In-House Team of the Year at the PRCA Digital Awards
72Point's Digital Team went from strength-to-strength last night after scooping the In-House Digital Team of the Year award at the PRCA Digital Awards 2019.
Winning this prestigious award marks a milestone moment for the team, who have become a core part of the 72Point operation, enabling clients to achieve significant results by leveraging our market-leading digital infrastructure.
The team is now relied upon by 80% of the top 150 PR agencies as well as major brands. And we deliver. Last year, our media coverage views topped 504 million, with engaging campaigns and viral stories that directed the nation’s conversations.
In the last year, the team have developed products specifically to boost our client’s SEO using online media. The Breakthrough Package includes a guarantee of at least one follow link on a site with a DA of over 90, as well as including highly-engaging visual assets and a social media boost. The average Breakthrough Package achieves over 150 pieces of coverage on high DA sites, regional publications and relevant titles.
The growth in coverage numbers, views and engagement, coupled with new social publishing channels has propelled 72Point into one an industry-leading digital communications firm used by brands and agencies across the country, with our best performing campaigns adopting a strong digital-first approach.
Head of Digital, Jack Peat, said: "We are thrilled to have picked up such a prestigious award at last night's event.
"It is fitting recognition of how far we have come as a team and the hard work we have put into developing one of the most robust service offerings on the market.
"72Point has evolved into a digital-first agency putting online publications, social media and SEO at the heart of everything we do.
"This award, along with three other shortlisted entries, is testament to how much we have advanced in the digital environment".
72Point Moves Up the PRWeek Top 150
72Point is delighted to rise up the PRWeek Top 150 rankings yet again this year, now placing at no. 37. Climbing one spot in PRWeek Consumer Top 100, now ranking at no. 8. With a 40 per cent increase in revenue, it's evident 2021 has been our best year yet.
Over 62 per cent of PRWeek Top 150 fastest growing agencies are our clients. We are proud to work alongside the UK's leading PR agencies.
These results are a testament to the hard work of our team throughout the past year. A year in which we’ve grown our team significantly, whilst continuing to evolve our services to match the requirements of our client base... and we’ve had lots of fun along the way working on some cracking campaigns.
Our Managing Director Chris Pharo said: "Thanks to all our clients who have placed their faith in us to deliver, it’s been a hell of a ride. We’re looking forward to what the future of 72Point holds.”
72Point Increases Coverage Numbers During Lockdown
That’s right, you’re reading correctly… We’ve secured almost double the amount of coverage (77% increase) throughout lockdown compared to the same time-frame last year. The team have doubled our efforts and doubled our coverage numbers for our clients throughout the crisis by innovating and adapting to the new normal, and have emerged as Britain's expert coverage agency throughout lockdown, providing quality news generation campaigns.
Our expertise and ability to make brand's message cut through the noise has been more powerful now than ever before. Talk to us today about how we can amplify your marketing message: https://www.72point.com/contact-72point/
72Point Fun and Games
We’re all familiar with the festive well wishes that are sent by suppliers and clients at this time of year. Be they traditional cards, gifts, ecards or ‘hilarious’ animated santas and elves with personalised faces.
This year 72Point decided to do things slightly differently! Thanks to the fabulous work of our in house design studio, Drench, we shared a Christmas game for everyone to play for the chance of winning more sweets than you could ever dream of eating.
The format was a take on the retro Timberman game in which you have to help the lumberjack chop down the tree. With a little bit of design magic the lumberjack became Santa and the tree became dusted with snow!
The game was a huge success with some of our clients taking to it like ducks to water, and battling amongst themselves to get to the top of the leaderboard. In the office we peaked at 495, thinking it was impossible to get scores any higher……how wrong we were! Scores of 600 started to filter through. Then 700, then 8. The final winning score was 957! Outstanding work from Amanda Flanaghan from MEC Global. In fact we must give a special mention to MEC Global who refused to be beaten and reached a staggering company score of 50,078!
Thank you to all the lovely people who sent us a frankly ridiculous abundance of love and photos (which you can see on our Pinterest board, obviously)! It was and always will be our pleasure to show our gratitude (and keep sugar levels dangerously high, of course)…..So from all at 72Point and OnePoll, have a very merry Christmas and very happy New Year.
(Sadly there are no more prizes to award, but you can still play the game at (Christmascuts.com)
72Point Enter PRWeek's Top 150
April 23 2018
Entering PRWeek's Top 150 at an impressive #54, we demonstrate our unique offering as a PR Consultancy with an innate understanding of the news environment, able to tap into the media landscape across all platforms in a way that most traditional agencies can’t.
72Point Continues the Climb Up the PRWeek Top 150
72Point continues the climb up the PRWeek Top 150, rising 6 places to 48th after an exciting and action-packed 2018.
The rise marks the rapid growth that has taken place at our agency across the last year, with news generation becoming an increasingly valued PR discipline, serving both clients and the media.
We look forward to another action-packed year in 2019.