72Point Named In-House Team of the Year at the PRCA Digital Awards
72Point's Digital Team went from strength-to-strength last night after scooping the In-House Digital Team of the Year award at the PRCA Digital Awards 2019.
Winning this prestigious award marks a milestone moment for the team, who have become a core part of the 72Point operation, enabling clients to achieve significant results by leveraging our market-leading digital infrastructure.
The team is now relied upon by 80% of the top 150 PR agencies as well as major brands. And we deliver. Last year, our media coverage views topped 504 million, with engaging campaigns and viral stories that directed the nation’s conversations.
In the last year, the team have developed products specifically to boost our client’s SEO using online media. The Breakthrough Package includes a guarantee of at least one follow link on a site with a DA of over 90, as well as including highly-engaging visual assets and a social media boost. The average Breakthrough Package achieves over 150 pieces of coverage on high DA sites, regional publications and relevant titles.
The growth in coverage numbers, views and engagement, coupled with new social publishing channels has propelled 72Point into one an industry-leading digital communications firm used by brands and agencies across the country, with our best performing campaigns adopting a strong digital-first approach.
Head of Digital, Jack Peat, said: "We are thrilled to have picked up such a prestigious award at last night's event.
"It is fitting recognition of how far we have come as a team and the hard work we have put into developing one of the most robust service offerings on the market.
"72Point has evolved into a digital-first agency putting online publications, social media and SEO at the heart of everything we do.
"This award, along with three other shortlisted entries, is testament to how much we have advanced in the digital environment".
72Point Moves Up the PRWeek Top 150
72Point is delighted to rise up the PRWeek Top 150 rankings yet again this year, now placing at no. 37. Climbing one spot in PRWeek Consumer Top 100, now ranking at no. 8. With a 40 per cent increase in revenue, it's evident 2021 has been our best year yet.
Over 62 per cent of PRWeek Top 150 fastest growing agencies are our clients. We are proud to work alongside the UK's leading PR agencies.
These results are a testament to the hard work of our team throughout the past year. A year in which we’ve grown our team significantly, whilst continuing to evolve our services to match the requirements of our client base... and we’ve had lots of fun along the way working on some cracking campaigns.
Our Managing Director Chris Pharo said: "Thanks to all our clients who have placed their faith in us to deliver, it’s been a hell of a ride. We’re looking forward to what the future of 72Point holds.”
72Point Increases Coverage Numbers During Lockdown
That’s right, you’re reading correctly… We’ve secured almost double the amount of coverage (77% increase) throughout lockdown compared to the same time-frame last year. The team have doubled our efforts and doubled our coverage numbers for our clients throughout the crisis by innovating and adapting to the new normal, and have emerged as Britain's expert coverage agency throughout lockdown, providing quality news generation campaigns.
Our expertise and ability to make brand's message cut through the noise has been more powerful now than ever before. Talk to us today about how we can amplify your marketing message: https://www.72point.com/contact-72point/
72Point Fun and Games
We’re all familiar with the festive well wishes that are sent by suppliers and clients at this time of year. Be they traditional cards, gifts, ecards or ‘hilarious’ animated santas and elves with personalised faces.
This year 72Point decided to do things slightly differently! Thanks to the fabulous work of our in house design studio, Drench, we shared a Christmas game for everyone to play for the chance of winning more sweets than you could ever dream of eating.
The format was a take on the retro Timberman game in which you have to help the lumberjack chop down the tree. With a little bit of design magic the lumberjack became Santa and the tree became dusted with snow!
The game was a huge success with some of our clients taking to it like ducks to water, and battling amongst themselves to get to the top of the leaderboard. In the office we peaked at 495, thinking it was impossible to get scores any higher……how wrong we were! Scores of 600 started to filter through. Then 700, then 8. The final winning score was 957! Outstanding work from Amanda Flanaghan from MEC Global. In fact we must give a special mention to MEC Global who refused to be beaten and reached a staggering company score of 50,078!
Thank you to all the lovely people who sent us a frankly ridiculous abundance of love and photos (which you can see on our Pinterest board, obviously)! It was and always will be our pleasure to show our gratitude (and keep sugar levels dangerously high, of course)…..So from all at 72Point and OnePoll, have a very merry Christmas and very happy New Year.
(Sadly there are no more prizes to award, but you can still play the game at (Christmascuts.com)
72Point Enter PRWeek's Top 150
April 23 2018
Entering PRWeek's Top 150 at an impressive #54, we demonstrate our unique offering as a PR Consultancy with an innate understanding of the news environment, able to tap into the media landscape across all platforms in a way that most traditional agencies can’t.
72Point Continues the Climb Up the PRWeek Top 150
72Point continues the climb up the PRWeek Top 150, rising 6 places to 48th after an exciting and action-packed 2018.
The rise marks the rapid growth that has taken place at our agency across the last year, with news generation becoming an increasingly valued PR discipline, serving both clients and the media.
We look forward to another action-packed year in 2019.
72Point climbs PRWeek's Top 150 and Consumer Top 100 tables
We are delighted to see 72Point rise to no. 7 from no. 8 in PRWeek's Consumer Top 100, sitting alongside Ketchum and Smarts.
We have jumped 5 places in PRWeek Top 150 to no. 32 from no. 37, with a 22 per cent increase in revenue, we continue to grow year on year, taking on new talent, ways of working and remarkable clients.
These results are a testament to the hard work of our team throughout the past year. We continue to evolve our services and brands, bringing on PinPep to add to the portfolio of brands within 72Point; OnePoll and Oath. Our campaigns are reaching new heights, impacting consumers and brands internationally.
View PRWeek's Top 150 here and Consumer Top 100 here.
72Point Celebrates Its First 250k Share Month
Little did we know that a decade on 72Point was more symbolic of the number of online shows we make – three campaigns in September, ironically, had precisely that number of hits. But in many ways extensive media coverage is just one part of our arsenal today – which is why our first quarter of a million share month is massively poignant.
Interactions and engagements have become the currency of the internet today, and we have invested significantly in social media to ensure that “shareability” is at the forefront of everything we do.
The chief reason why is undoubtedly volume. Likes and shares are the equivalent of buying a newspaper in the old days and leaving it in a waiting room or office canteen. The copy shifts from one pair of eyes into a social or professional group of many, putting the content to work by opening networks of like-minded people.
But social media allows you to do much more than just spread the word. Through groups and friendship circles it allows you to talk to the people who really matter to you, and we’re becoming increasingly targeted with every project we do.
Take, for example, the inflatables sanctuary story we ran for Hotels.com. On the one hand the client was delighted by over 30,000 social media interactions to complement almost 3m coverage views, but they were equally delighted that we were able to position their brand in front of people booking a holiday on social media with a nostalgic, light-hearted video that was well targeted.
Soon, social media shares will not only be the currency of the public relations industry but everything else PR firms pertain to now cover. Google now uses social media indicators as a ranking signal, and marketers are flocking to social media in bid to engage consumers rather than just stuff commercialised fluff in their face.
The take-home is that unless social media is at the forefront of your strategy moving forward then you are
72Point acquires picture and video agency PinPep
PinPep Media Limited has been acquired by the SWNS Media Group, bringing it together with consumer agency 72Point and its other brands.
PinPep founders James Pinniger (Managing Director) and Joe Pepler (Creative Director) join the 72Point Board, and will assume the roles of Head of Visual and Creative Director respectively. The PinPep brand will remain, and not be consumed into 72Point.
Chris Pharo, 72Point’s Managing Director said: ”I have long admired PinPep’s work and as we build out our range of creative services, joining forces with James and Joe, with their vast knowledge of the power of pictures and video in bringing PR campaigns to life, was a no brainer.”
“We have made great strides in video production in the past few years and James and Joe’s experience will add a new dimension to the work so ably conducted by our Broadcast Director Dan Harding.”
“72Point is regularly commissioned to handle words, video and distribution only to find Joe, or another great PinPep photographer on the same assignment. Now we are one team and I’m really excited to see what the future holds.”
James Pinniger said: ”As soon as we started talking to Chris and his team at 72Point it was clear that they shared our vision and understood the importance of working closely with brands to create high-quality visual content for successful PR campaigns. ”
“We’ve always had ambitious plans for PinPep, and it quickly became clear that joining with 72Point would allow us to accelerate the growth of the business and tackle even more exciting projects. We are relishing the opportunity to work as part of this highly creative team, and can’t wait to get cracking.”
Joe Pepler said:” When we were approached by 72Point, it became very clear right from the start that we were a perfect fit for each other. As a combined force we will be able to offer the complete package to clients at the highest of standards. There simply isn’t any other company that can match that. I’m incredibly excited to get going with the new resources at our disposal...let’s see where it can take us!”
72Point ranked number 37 in PR Week’s Top 150 agencies (and no.8 in the Consumer PR rankings) with a fee income in excess of £10m.
PinPep launched in 2017 and has worked with brands including Asda, Disney, Lego and Virgin Atlantic.
Read more from PRWeek.
5 Ways to secure backlinks from media publications
Securing ‘follow’ links on media publications is the latest KPI for the PR industry to grapple with.
As if we didn’t already have enough on our plate, right? But don’t despair, link building is a perfectly legitimate process that has been tainted by bad practice, and if you can do it properly, you can justify a whole lot more PR spend.
Media publications have a naturally high domain authority and have therefore become the target of SEO teams looking to piggyback on their search ranking. For Google, news outlets are a dream source of information because, like Wikipedia, they provide fact-checked answers to relevant questions. As the Google bots move from “exogenous”’ to “endogenous” signals, online publications will become even more relevant.
So how can a brand rub shoulders with digital media titles and get some tasty Google juice on the back of it to boost their search engine visibility? Through PR, of course. We’ve drawn up a list of five ways to secure backlinks from media publications to help you adjust to the murky world of SEO KPIs:
1. Citations
Writing brand citations as a domain address can prompt journalists to link it up.
Although a full http:// or even www. can be off-putting, most publications won’t see anything too explicit in a dot com or .co.uk.
Or so Jack Peat of 72point.com believes.
2. Link Targets
To encourage publishers to link out, you need to give them a tangible link target. Rather than simply linking to a brand’s website, we advise that you link to a page on the brand’s website that offers further information or other incentives to link away. This could be a landing page with further information on the story, a white paper with full research results, a graphic, a campaign microsite, a quiz or interactive.
3. Number of Links
We recommend including no more than one link to a brand’s website per piece. If you fill the press release with links it automatically looks spammy and will ultimately lessen the chance of the content being used at all.
4. High-Quality Content
High-quality consumer journalism is of paramount importance. For digital titles, the use of multimedia is equally important and will increase the chances of backlinks been included. Take visual puzzles, for example. Our ‘Where’s Wayney’ puzzle got Ladbrokes a follow link from The Sun amongst others. Infographics are another great example. Our infographic for Intrepid Travel made the MailOnline complete with a follow link.
5. Educate
Finally, it’s important to educate clients on link building best practice and also reassure them that landing links is not the be all and end all. As Google moves to endogenous signals a simple citation will deliver significant Google juice, so rest assured, your content is still hard at work on the search engines!
