72Point On Top of the World With Borne Charity
April 24 2018
72Point is proud to support the Borne Charity who took us all the way to the North Pole in their recent Arctic challenge.
Their fantastic team has raised over £750,000 for new research to prevent preterm birth.
We supported them with high-quality media exposure and interviewed Hollywood actor Alistair Petrie who shared his experience of premature birth.
To learn more about Borne Charity and their research to prevent premature birth visit their website here.
72Point Named In-House Team of the Year at the PRCA Digital Awards
72Point's Digital Team went from strength-to-strength last night after scooping the In-House Digital Team of the Year award at the PRCA Digital Awards 2019.
Winning this prestigious award marks a milestone moment for the team, who have become a core part of the 72Point operation, enabling clients to achieve significant results by leveraging our market-leading digital infrastructure.
The team is now relied upon by 80% of the top 150 PR agencies as well as major brands. And we deliver. Last year, our media coverage views topped 504 million, with engaging campaigns and viral stories that directed the nation’s conversations.
In the last year, the team have developed products specifically to boost our client’s SEO using online media. The Breakthrough Package includes a guarantee of at least one follow link on a site with a DA of over 90, as well as including highly-engaging visual assets and a social media boost. The average Breakthrough Package achieves over 150 pieces of coverage on high DA sites, regional publications and relevant titles.
The growth in coverage numbers, views and engagement, coupled with new social publishing channels has propelled 72Point into one an industry-leading digital communications firm used by brands and agencies across the country, with our best performing campaigns adopting a strong digital-first approach.
Head of Digital, Jack Peat, said: "We are thrilled to have picked up such a prestigious award at last night's event.
"It is fitting recognition of how far we have come as a team and the hard work we have put into developing one of the most robust service offerings on the market.
"72Point has evolved into a digital-first agency putting online publications, social media and SEO at the heart of everything we do.
"This award, along with three other shortlisted entries, is testament to how much we have advanced in the digital environment".
72Point Moves Up the PRWeek Top 150
72Point is delighted to rise up the PRWeek Top 150 rankings yet again this year, now placing at no. 37. Climbing one spot in PRWeek Consumer Top 100, now ranking at no. 8. With a 40 per cent increase in revenue, it's evident 2021 has been our best year yet.
Over 62 per cent of PRWeek Top 150 fastest growing agencies are our clients. We are proud to work alongside the UK's leading PR agencies.
These results are a testament to the hard work of our team throughout the past year. A year in which we’ve grown our team significantly, whilst continuing to evolve our services to match the requirements of our client base... and we’ve had lots of fun along the way working on some cracking campaigns.
Our Managing Director Chris Pharo said: "Thanks to all our clients who have placed their faith in us to deliver, it’s been a hell of a ride. We’re looking forward to what the future of 72Point holds.”
72Point Increases Coverage Numbers During Lockdown
That’s right, you’re reading correctly… We’ve secured almost double the amount of coverage (77% increase) throughout lockdown compared to the same time-frame last year. The team have doubled our efforts and doubled our coverage numbers for our clients throughout the crisis by innovating and adapting to the new normal, and have emerged as Britain's expert coverage agency throughout lockdown, providing quality news generation campaigns.
Our expertise and ability to make brand's message cut through the noise has been more powerful now than ever before. Talk to us today about how we can amplify your marketing message: https://www.72point.com/contact-72point/
72Point Appoints Chris Prior as Chief Commercial Officer
72Point Group has named Chris Prior as chief commercial officer, as the business enters a new chapter of strategic growth following the recent launch of its Broadcast division.
Chris brings over 20 years of experience in the visual communications industry, having spent the majority of his career at Getty Images, where he held senior roles driving global commercial strategy, partnerships, and business development.
At 72Point Group, Chris will lead the commercial strategy across the group’s integrated content, creative, media, and insight services – which include leading agencies and studios: OnePoll, PinPep, 72Point, 72PointPLAY, 72Point Broadcast and Oath – with a focus on accelerating growth and deepening client relationships across the UK and internationally.
Chris Prior said, “Joining 72Point Group at such a pivotal time is incredibly exciting. The business has a strong reputation for delivering intelligent, insight-led content that gets talked about – and with the recent addition of a Broadcast offering, there’s huge opportunity to further expand how we support brands and agencies to cut through. I’m looking forward to working with the teams to unlock that potential.”
Chris Pharo, CEO of 72Point Group, commented, “We’re thrilled to welcome Chris to the team. His track record in building high-performing commercial teams and leading strategic transformation in the media space makes him the ideal person to help drive our next phase of growth. As we continue to evolve our offer and expand into new markets, Chris’s vision and leadership will be a major asset.”
The appointment follows the group’s continued investment in its multi-platform content services, including the launch of 72Point Broadcast – a new arm dedicated to audio and visual storytelling for agencies and brands.
72Point Group Announces CEO Transition
72Point Group CEO, Chris Pharo will be stepping down after ten years leading the business. During his tenure, Chris oversaw its growth into one of PRWeek’s top 10 consumer agencies and helped establish 72Point as a major player in earned media and creative content.
Chris said the decision was his own and that he leaves the business “hugely proud of what we’ve achieved,” adding that “the company has an exciting future ahead and is in safe and capable hands.”
As part of the transition, Katie Earlam will assume the role of acting managing director of 72Point, working under group CEO Sam Barcroft, who oversees SWNS Media Group, 72Point Group and Creatorville.
Sam thanked Chris for a decade of leadership, noting that he “has played a pivotal role in shaping the business and driving long-term growth.” He added that the transition “creates an opportunity for the next phase of development, ensuring the business is aligned with the group’s ambitions in earned media and brand storytelling.”
Katie said, "I am delighted to step into the role of Acting MD at such an important time. I’ve watched Chris in awe as he has built 72Point over the last decade. I’m excited about the evolution of the business, as it is well-positioned for continued growth, creativity and impact.”
Katie brings extensive experience in journalism, creative strategy and communications to the role. She joined 72Point in 2022 and has since served as campaigns director and director of creative strategy, leading major brand campaigns and driving the business’s creative output. Prior to joining the company, she held senior roles at Goldbug Brand & Communications and spent a decade as a journalist, columnist and interviews producer at outlets including The Sun and Sky News. Her background across newsroom environments, content creation and PR strategy gives her a strong foundation to guide 72Point’s continued growth.
72Point Fun and Games
We’re all familiar with the festive well wishes that are sent by suppliers and clients at this time of year. Be they traditional cards, gifts, ecards or ‘hilarious’ animated santas and elves with personalised faces.
This year 72Point decided to do things slightly differently! Thanks to the fabulous work of our in house design studio, Drench, we shared a Christmas game for everyone to play for the chance of winning more sweets than you could ever dream of eating.
The format was a take on the retro Timberman game in which you have to help the lumberjack chop down the tree. With a little bit of design magic the lumberjack became Santa and the tree became dusted with snow!
The game was a huge success with some of our clients taking to it like ducks to water, and battling amongst themselves to get to the top of the leaderboard. In the office we peaked at 495, thinking it was impossible to get scores any higher……how wrong we were! Scores of 600 started to filter through. Then 700, then 8. The final winning score was 957! Outstanding work from Amanda Flanaghan from MEC Global. In fact we must give a special mention to MEC Global who refused to be beaten and reached a staggering company score of 50,078!
Thank you to all the lovely people who sent us a frankly ridiculous abundance of love and photos (which you can see on our Pinterest board, obviously)! It was and always will be our pleasure to show our gratitude (and keep sugar levels dangerously high, of course)…..So from all at 72Point and OnePoll, have a very merry Christmas and very happy New Year.
(Sadly there are no more prizes to award, but you can still play the game at (Christmascuts.com)
72Point Enter PRWeek's Top 150
April 23 2018
Entering PRWeek's Top 150 at an impressive #54, we demonstrate our unique offering as a PR Consultancy with an innate understanding of the news environment, able to tap into the media landscape across all platforms in a way that most traditional agencies can’t.
72Point Continues the Climb Up the PRWeek Top 150
72Point continues the climb up the PRWeek Top 150, rising 6 places to 48th after an exciting and action-packed 2018.
The rise marks the rapid growth that has taken place at our agency across the last year, with news generation becoming an increasingly valued PR discipline, serving both clients and the media.
We look forward to another action-packed year in 2019.
72Point climbs PRWeek's Top 150 and Consumer Top 100 tables
We are delighted to see 72Point rise to no. 7 from no. 8 in PRWeek's Consumer Top 100, sitting alongside Ketchum and Smarts.
We have jumped 5 places in PRWeek Top 150 to no. 32 from no. 37, with a 22 per cent increase in revenue, we continue to grow year on year, taking on new talent, ways of working and remarkable clients.
These results are a testament to the hard work of our team throughout the past year. We continue to evolve our services and brands, bringing on PinPep to add to the portfolio of brands within 72Point; OnePoll and Oath. Our campaigns are reaching new heights, impacting consumers and brands internationally.
View PRWeek's Top 150 here and Consumer Top 100 here.