SUMMARY
Interactive Asset Build
We delivered a very nifty digital campaign for Premier Inn, helping families to meet in the middle when travelling to see each other.
It all started with a relatable creative idea about the dilemma of meeting friends and family from far away, deploying research to underpin the concept and boost appeal to publishers.
Our design team, Oath, then created a striking interactive map, allowing users to input up to 3 different addresses and find the optimal middle distance between each. The map even includes the closest tourist attractions and meeting points as well as the closest Premier Inn hotels to reinforce brand messaging.
The result was top coverage in Sun, Express, Mirror, MSN and more, an asset that serves both our client and publishers, and a highly relevant story that will live on. Great work team 72Point.
AUG 2021
141
Pieces of coverage
131
Links from coverage
1.31B
Online readership