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GIRLS IN STEM

Raising Awareness of Gender Stereotypes in STEM Jobs

We created a ‘wow’ moment to help promote the launch of their pioneering new pre-school show Bitz & Bob, on CBeebies. To drive tune-in to the show, provoke debate and to ignite interest in supporting girls in Science Technology Engineering and Mathematics (STEM), we created an adorable and engaging video that challenged children to unlearn gendered career stereotypes.

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