PR News & viewsAll the latest updates and opinions from team 72Point. Behind the Newswire: How Stories Become Headlines by Rosie barcroft27 October 2026Read More Creativity in a Crunch: Why Great PR Doesn’t Depend on Bigger Budgets by Rosie barcroftRead MoreCreator Data: Combining Audience Research with Real Human Insight by Rosie barcroftRead MoreWhat the Media Really Wants: Advice for PRs from Top Editors by Rosie barcroftRead MoreThe Cost of Courage: When Is Playing It Safe the Bigger Risk? by Rosie barcroftRead MoreHow PR Agencies Claim GEO: How AI Search Is Creating a New Opportunity for PR by Rosie barcroftRead MoreScoop Fame: The Andrew Mountbatten-Windsor Interview and the Power of Reputation by Rosie barcroftRead More
