PR News & viewsAll the latest updates and opinions from team 72Point. What Makes a Story Broadcast-Worthy in 2025? by India Sidhu29 October 2025Read More Is AI Forcing PR Back in Time? by Charlie Biggs-ThomasRead MoreWhy Diversity, Equity and Inclusion Must Stay at the Heart of PR by Mukaram SialRead MoreFrom Disruption to Advantage: Tech Trends Shaping the Future of PRby Victoria O'BrienRead MoreWhy Your Brand Needs to Plan Its Christmas & Winter PR Activity Nowby Charlie Biggs-ThomasRead MoreThis is how flower walls started a marketing shift….by Charlotte MinettRead MoreHow to Turn a Viral Joke into a PR Payday, Before It’s Over by Emily TrantRead More