THE AWARD-WINNING LONDON PR AGENCY

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PRCA In-house Digital Team of the Year 2019
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72Point is a top London public relations agency, which translates your brand values into news-ready, multimedia content, placing your brand at the heart of the nation’s conversations.

A culture of creativity

Our unique approach to public relations is a combination of quality content and bespoke creative, which delivers unrivalled levels of media exposure in the UK’s top national and regional titles including lifestyle, business and consumer publications. Content. Covered.

As one of the top Public Relations companies in the UK, we don’t believe creativity is something you simply switch on.

It’s a way of looking at the world.  It’s about being curious – and staying curious.

Public relations for your industry

WE ARE A COMMUNICATIONS AGENCY THAT IS CURIOUS ABOUT CULTURE, SPORT, SCIENCE, RELATIONSHIPS, BEHAVIOUR. ABOUT… WELL, EVERYTHING! CURIOSITY CREATES CONVERSATIONS. AND OPINIONS, ARGUMENTS… AND IDEAS

WE’RE A TOP 20 CONSUMER PR FIRM THAT PROVIDES UNIQUE AND UNRIVALLED GLOBAL MEDIA DISTRIBUTION FOR SOME OF THE BIGGEST BRANDS. BEING PART OF THE SWNS MEDIA GROUP THAT PRODUCES CONTENT FOR THE WORLD’S BIGGEST PUBLISHERS ENABLES US TO SUCCESSFULLY GENERATE MEDIA EXPOSURE AND COVERAGE FOR OUR CLIENTS.

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PR Case Study

As a growing brand in a competitive market of skincare products designed specifically to soothe pregnancy and post-pregnancy skin, Mama Mio challenged 72Point to deliver a campaign that generated mass awareness for the brand, positioning them as an authority on pregnancy related topics as well as driving traffic to the brand’s website and product sales.

The project was a category building initiative for Mama Mio which aimed to raise awareness of the struggles many pregnant women face on a daily basis, positioning the brand as an authority on pregnancy and building brand trust with target consumers.

The campaign objectives were met head on with an integrated digital campaign, leveraging the brand’s existing influencer partnerships with the one of the UK’s most prominent parenting vloggers Anna Whitehouse founder of Parenting Blog, Mother Pukka.

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