The award-winning PR agency

Creative comms for consumer brands

PRCA In-house Digital Team of the Year 2019
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72Point specialises in creative comms for consumer brands, translating your brand values into news-ready, multimedia content, placing your brand at the heart of the nation’s conversations.

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Testimonials

CONTENT MARKETING

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We can craft a content marketing strategy that identifies where your target audience exists and the best methods and channels to reach them.

BROADCAST PR

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Our PR strategists understand the media landscape better than anyone else, allowing us to provide opportunities to hijack the news agenda across digital and traditional channels.

INFLUENCERS AND SPOKESPEOPLE

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Our broadcast team source spokespeople, influencers and sound bites from key contributors to produce effective b-roll footage that can maximise PR coverage on TV.

CONSUMER INSIGHT

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With access to the online community belonging to market research giants OnePoll, we are in a unique position to put consumer insight and public opinion at the heart of your product.

NEWS GENERATION

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News Generation is a creative way to keep your brand name on the news agenda and in the public eye. It is a growing element of the PR market that has become a daily staple of newspapers, both print and digital.

MEDIA DISTRIBUTION

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Thanks to our 40-year heritage as part of the SWNS Media Group and our ability to produce content with mainstream media appeal, our confidence in our creative work is backed up by a solid guarantee of national or international media coverage.

DIGITAL OUTREACH AND SEO

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We guarantee follow links on a minimum of at least two top 10 rated news sites with a Domain Authority of above 90, which is unrivalled in the market. We add a social media element to our digital projects to meet Google’s shift towards ‘social signals’ and guarantee a broad range of regional and international coverage through our syndication partnerships.

SOCIAL MEDIA PR

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Creating content that grabs people while they use social media is the way forward for most PR campaigns. It lives longer, spreads further – and faster, it will provide a big boost in targeted traffic for your campaign or website and grow your social media channels by connecting you to new audiences.

A culture of creativity

Our unique approach to public relations is a combination of quality content and bespoke creative, which delivers unrivalled levels of media exposure in the UK’s top national and regional titles including lifestyle, business and consumer publications. Content. Covered.

As one of the top PR companies in the UK, we don’t believe creativity is something you simply switch on.

It’s a way of looking at the world.  It’s about being curious – and staying curious.

Our PR team becomes an extension of our client’s team.

We have vast experience in working with both in-house teams and PR agencies to develop branded content with a newsworthy, relevant hook as well as engaging multimedia content that is both news-ready and packaged up with individual publishers in mind.

Communications for your industry

WE ARE A PR AGENCY THAT IS CURIOUS ABOUT CULTURE, SPORT, FASHION, SCIENCE, RELATIONSHIPS, BEHAVIOUR. ABOUT… WELL, EVERYTHING! CURIOSITY CREATES CONVERSATIONS. AND OPINIONS, ARGUMENTS… AND IDEAS

WE’RE A TOP 20 CONSUMER PR FIRM THAT PROVIDES UNIQUE AND UNRIVALLED GLOBAL MEDIA DISTRIBUTION FOR SOME OF THE BIGGEST BRANDS. BEING PART OF THE SWNS MEDIA GROUP THAT PRODUCES CONTENT FOR THE WORLD’S BIGGEST PUBLISHERS ENABLES US TO SUCCESSFULLY GENERATE MEDIA EXPOSURE AND COVERAGE FOR OUR CLIENTS.

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PR Case Study

As a growing brand in a competitive market of skincare products designed specifically to soothe pregnancy and post-pregnancy skin, Mama Mio challenged 72Point to deliver a campaign that generated mass awareness for the brand, positioning them as an authority on pregnancy related topics as well as driving traffic to the brand’s website and product sales.

The project was a category building initiative for Mama Mio which aimed to raise awareness of the struggles many pregnant women face on a daily basis, positioning the brand as an authority on pregnancy and building brand trust with target consumers.

The campaign objectives were met head on with an integrated digital campaign, leveraging the brand’s existing influencer partnerships with the one of the UK’s most prominent parenting vloggers Anna Whitehouse founder of Parenting Blog, Mother Pukka.

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