72Point is a top London public relations agency, which translates your brand values into news-ready, multimedia content, placing your brand at the heart of the nation’s conversations.
A culture of creativity
Our unique approach to public relations is a combination of quality content and bespoke creative, which delivers unrivalled levels of media exposure in the UK’s top national and regional titles including lifestyle, business and consumer publications. Content. Covered.
As one of the top Public Relations companies in the UK, we don’t believe creativity is something you simply switch on.
It’s a way of looking at the world. It’s about being curious – and staying curious.
Public relations for your industry
WE ARE A PR COMPANY THAT IS CURIOUS ABOUT CULTURE, SPORT, SCIENCE, RELATIONSHIPS, BEHAVIOUR. ABOUT… WELL, EVERYTHING! CURIOSITY CREATES CONVERSATIONS. AND OPINIONS, ARGUMENTS… AND IDEAS
WE’RE A TOP 20 CONSUMER AGENCY THAT PROVIDES UNIQUE AND UNRIVALLED DISTRIBUTION FOR SOME OF THE BIGGEST BRANDS
As a growing brand in a competitive market of skincare products designed specifically to soothe pregnancy and post-pregnancy skin, Mama Mio challenged 72Point to deliver a campaign that generated mass awareness for the brand, positioning them as an authority on pregnancy related topics as well as driving traffic to the brand’s website and product sales.
The project was a category building initiative for Mama Mio which aimed to raise awareness of the struggles many pregnant women face on a daily basis, positioning the brand as an authority on pregnancy and building brand trust with target consumers.
The campaign objectives were met head on with an integrated digital campaign, leveraging the brand’s existing influencer partnerships with the one of the UK’s most prominent parenting vloggers Anna Whitehouse founder of Parenting Blog, Mother Pukka.
We receive literally thousands of press releases every day but the content that comes through from 72Point always stands out. The vast majority of PR fodder is stodgy and boring. 72Point's is bright, well-written and engaging.
STEVE KENNEDY, CONTENT EDITOR, THE SUN