PRCA In-house Digital Team of the Year 2019 Read more
72Point is a top London public relations agency, which translates your brand values into news-ready, multimedia content, placing your brand at the heart of the nation’s conversations.
A culture of creativity
Our unique approach to public relations is a combination of quality content and bespoke creative, which delivers unrivalled levels of media exposure in the UK’s top national and regional titles including lifestyle, business and consumer publications. Content. Covered.
As one of the top Public Relations companies in the UK, we don’t believe creativity is something you simply switch on.
It’s a way of looking at the world. It’s about being curious – and staying curious.
Public relations for your industry
WE ARE A COMMUNICATIONS AGENCY THAT IS CURIOUS ABOUT CULTURE, SPORT, SCIENCE, RELATIONSHIPS, BEHAVIOUR. ABOUT… WELL, EVERYTHING! CURIOSITY CREATES CONVERSATIONS. AND OPINIONS, ARGUMENTS… AND IDEAS
WE’RE A TOP 20 CONSUMER PR FIRM THAT PROVIDES UNIQUE AND UNRIVALLED GLOBAL MEDIA DISTRIBUTION FOR SOME OF THE BIGGEST BRANDS. BEING PART OF THE SWNS MEDIA GROUP THAT PRODUCES CONTENT FOR THE WORLD’S BIGGEST PUBLISHERS ENABLES US TO SUCCESSFULLY GENERATE MEDIA EXPOSURE AND COVERAGE FOR OUR CLIENTS.
As a growing brand in a competitive market of skincare products designed specifically to soothe pregnancy and post-pregnancy skin, Mama Mio challenged 72Point to deliver a campaign that generated mass awareness for the brand, positioning them as an authority on pregnancy related topics as well as driving traffic to the brand’s website and product sales.
The project was a category building initiative for Mama Mio which aimed to raise awareness of the struggles many pregnant women face on a daily basis, positioning the brand as an authority on pregnancy and building brand trust with target consumers.
The campaign objectives were met head on with an integrated digital campaign, leveraging the brand’s existing influencer partnerships with the one of the UK’s most prominent parenting vloggers Anna Whitehouse founder of Parenting Blog, Mother Pukka.
We receive literally thousands of press releases every day but the content that comes through from 72Point always stands out. The vast majority of PR fodder is stodgy and boring. 72Point's is bright, well-written and engaging.
Steve Kennedy, Content Editor, The Sun
The Tesco campaign activated by 72Point in the mass media delivered against all of our key objectives. Awareness, sentiment, reach and media value metrics all significantly improved as a result of this cleverly executed activity which clearly demonstrates our strong commitment to an electric future for Volkswagen.
Geraldine Ingham, Head of Marketing, Volkswagen
Our main aim from the digital campaign was to find the best talent within the sneaker community, to join our Sneaker Intelligence Unit. We wanted to create an innovative and engaging piece of content that challenged the very best in the sneaker world. For us it was really important to work closely and collaborate with 72Point who went the extra mile to make the content stand out. Our great relationship and different skills sets complimented each other and this was reflected in the results where a huge number of talented people applied for the role, more so than we ever imagined.
Katy Lubin, Communications Director, Lyst
We've had a wonderful year working with 72Point. It's been great to see stories about the need to tackle lung disease in a wide variety of media outlets. The team have helped us to successfully raise the profile of lung disease through creative media tactics. They can be relied upon to come up with quirky out-of-the-box campaign ideas that both align with an organisation's objectives and translate in to mass media coverage. They are a professional team to work with and we would highly recommend them.
Esther Kuku, Former Head of Media, British Lung Foundation
Our 'From the Heart' philosophy was about putting people at the heart of our business and communications. We wanted to demonstrate the importance of the human touch in hospitality and show the impact our talent has on guests every day. 72Point have achieved just that. The campaign has successfully delivered creative and people-centric messages that have reached national and international audiences. Working with 72Point we have discussed the importance of the human touch in a technologically active landscape, shown the truly heart-warming nature of crafting memorable experiences for guests and highlighted the importance of conversation and hospitality in our business.
James Wheatcroft, VP Marketing Northern Europe, AccorHotels