PRCA In-house Digital Team of the Year 2019Read more
72Point specialises in creative comms for consumer brands, translating your brand values into news-ready, multimedia content, placing your brand at the heart of the nation’s conversations.
Testimonials
"We’ve had a wonderful year working with 72Point. It's been great to see stories about the need to tackle lung disease in a wide variety of media outlets. The team have helped us to successfully raise the profile of lung disease through creative media tactics. They can be relied upon to come up with quirky out-of-the-box campaign ideas that both align with an organisation's objectives and translate in to mass media coverage. They are a professional team to work with and we would highly recommend them."
"The Gender Gap story helped drive a 47% uplift in traffic to ChannelMum.com and opened conversations with forward-thinking brands unaware of how their pricing policies impact parents. SWNS handled the story with sensitivity, skill and care, replying to retailers and updating the story continually throughout the day. The team also placed the story on radio and TV as well as in print and digital, giving excellent all round-coverage to this increasingly high-profile issue."
We’ve enjoyed a very successful relationship with the team at 72Point. From the outset, they looked to develop a genuine understanding of our organisation’s objectives to generate meaningful media coverage that would have a real impact. Their consumer research has helped us to secure impressive levels of good quality coverage in the right places. They’ve been effective in helping us to deliver our key messages to our target audiences and have exceeded our expectations in the process.
"We haven’t produced digital content or any PR activity in the UK befoe the instruction of 72Point. They produced several content pieces and provided us with great exposure regionally and nationally in the UK. Both coverage and idea creation of the projects exceeded our expectatios and we were able to build digital content and PR for the first time in our organisation. Whilst delivering, the team is super responsive and hands-on."
"It was great to work on this project with 72Point and Hannah Cockroft MBE to bring to life the research, it shows there is a real need for businesses to take action, to address the needs of everyone, whether that’s someone who is a wheelchair user, a parent with a pram or someone who finds crowded or loud spaces distressing. And we hope our video and findings has got many people across the nation discussing this important topics."
“The Tesco campaign activated by 72Point in the mass media delivered against all of our key objectives. Awareness, sentiment, reach and media value metrics all significantly improved as a result of this cleverly executed activity which clearly demonstrates our strong commitment to an electric future for Volkswagen.”![]()
"Our main aim from the digital campaign was to find the best talent within the sneaker community, to join our Sneaker Intelligence Unit. We wanted to create an innovative and engaging piece of content that challenged the very best in the sneaker world. For us it was really important to work closely and collaborate with 72Point who went the extra mile to make the content stand out. Our great relationship and different skills sets complimented each other and this was reflected in the results where a huge number of talented people applied for the role, more so than we ever imagined."
"Our 'From the Heart' philosophy was about putting people at the heart of our business and communications. We wanted to demonstrate the importance of the human touch in hospitality and show the impact our talent has on guests every day. 72Point have achieved just that. The campaign has successfully delivered creative and people-centric messages that have reached national and international audiences. Working with 72Point we have discussed the importance of the human touch in a technologically active landscape, shown the truly heart-warming nature of crafting memorable experiences for guests and highlighted the importance of conversation and hospitality in our business."
"The coverage is fantastic – we are so pleased! Robert (VP of vitabiotics) wants to pass on his many thanks for securing such strong heart-warming pieces of coverage for us. We look forward to receiving more over the weekend."![]()
"Just wanted to say a huge thank you for all the efforts on Curry Week – client is over the moon. I know it wasn’t easy ay times and we really appreciate your patience. We are aiming to show this piece of work internally as a bit of a case study for how well your packages can work. Thanks again and look forward to working with you again soon!"![]()
'Thanks Dan, this new edit is great. Fantastic work by you and the team on this'






















