PinPep Media Limited has been acquired by the SWNS Media Group, bringing it together with consumer agency 72Point and its other brands.

PinPep founders James Pinniger (Managing Director) and Joe Pepler (Creative Director) join the 72Point Board, and will assume the roles of Head of Visual and Creative Director respectively. The PinPep brand will remain, and not be consumed into 72Point.  

Chris Pharo, 72Point’s Managing Director said: ”I have long admired PinPep’s work and as we build out our range of creative services, joining forces with James and Joe, with their vast knowledge of the power of pictures and video in bringing PR campaigns to life, was a no brainer.”

“We have made great strides in video production in the past few years and James and Joe’s experience will add a new dimension to the work so ably conducted by our Broadcast Director Dan Harding.” 

“72Point is regularly commissioned to handle words, video and distribution only to find Joe, or another great PinPep photographer on the same assignment. Now we are one team and I’m really excited to see what the future holds.”  

James Pinniger said: ”As soon as we started talking to Chris and his team at 72Point it was clear that they shared our vision and understood the importance of working closely with brands to create high-quality visual content for successful PR campaigns. ”

“We’ve always had ambitious plans for PinPep, and it quickly became clear that joining with 72Point would allow us to accelerate the growth of the business and tackle even more exciting projects. We are relishing the opportunity to work as part of this highly creative team, and can’t wait to get cracking.”  

Joe Pepler said:” When we were approached by 72Point, it became very clear right from the start that we were a perfect fit for each other. As a combined force we will be able to offer the complete package to clients at the highest of standards. There simply isn’t any other company that can match that. I’m incredibly excited to get going with the new resources at our disposal…let’s see where it can take us!”  

72Point ranked number 37 in PR Week’s Top 150 agencies (and no.8 in the Consumer PR rankings) with a fee income in excess of £10m. 

PinPep launched in 2017 and has worked with brands including Asda, Disney, Lego and Virgin Atlantic. 

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