Design Services

We deliver bespoke media campaigns to ensure you reach the right people with engaging content that improves awareness, perception and position you as a market leader.
Powered by Oath, our very own graphic design studio.
Engage your audience with branded content
Innovative design solutions for businesses of all sizes. Our team of experienced professionals offers comprehensive services to help develop and execute unique design solutions that drive customer engagement, increase brand awareness and maximize ROI.
We strive to create beautiful, eye-catching designs that capture the attention of your target market.
We create both digital and print assets to help you get your message out there.
Our experienced design team is focused on creating high-quality assets that will help you stand out from the competition.
Design case studies
Contact the team here for more information about our design services.
London
21 Farringdon Road, London, EC1M 3HA
Bristol
Media Centre, Abbeywood Business Park, Emma-Chris Way, Filton, BS34 7JU
New York
450 Lexington Ave, New York, NY 10017
Research Services

Whether your brief is to uncover insights in a niche demographic or discover national attitudes to key topics related to your brand, our team will craft the right consumer insights project. 72Point uses research to ground our campaigns in truth, provide creative angles and ensure that we craft genuinely engaging content to diverse audiences.
Our sister-agency OnePoll are research pioneers and consumer insight experts whose data powers game-changing communications & campaigns for brands and agencies. From PR surveys that give national campaigns impact, to full-scale international projects that support multi-faceted communication strategies, our data powers global conversations and content.
With international capabilities spanning 74 countries and a 20-year heritage, our sister agency OnePoll’s research authority achieves more than 48,000 UK media mentions a year. With a host of highly trained research experts at our core, our insights underpin highly engaging data-led stories and multi-media content that captures the imagination.
Our consumer panel of 70,000 highly engaged members has been built over 17 years and our survey-ready panellists provide opportunities to uncover powerful insights to the highest market research standards.
We proudly work with more than 550 organisations, asking more than 4.7 million questions and delivering over 80 million answers, all to the highest MRS and ESOMAR research standards. Also, as a member of the British Polling Council, OnePoll


Contact the team here for more information about our consumer insight services:
London
21 Farringdon Road, London, EC1M 3HA
Bristol
Media Centre, Abbeywood Business Park, Emma-Chris Way, Filton, BS34 7JU
New York
450 Lexington Ave, New York, NY 10017
Press Release Distribution

At the end of the day, it is the role of the PR industry to deliver compelling content for our clients to both the media and a consumer audience, and this is something that 72Point specialises in.
Each of our campaigns has a unique media distribution strategy, featuring outreach to our vast network of key journalist contacts across national media, lifestyle and consumer press, a media sell-in process lasting up to 2 weeks and newswire services.
Staying close to the ever-changing media agenda, our team are constantly connecting the gaps between journalist demands and the objectives of our clients.
Our continued relationship with SWNS means all our content passes the editorial judgement of the toughest newsrooms before stopping thumb-scrolling consumers in their tracks. We’ll place your story on a dedicated newswire, accessed by all of the top national news desks every day.
We’ll create your campaign from scratch but are equally happy to provide consultancy and distribute existing stories for maximum impact. The proof is in the pudding, with our campaigns generating unrivalled levels of media coverage, and coming with a minimum KPI of 4 top-tier publications running your story.
"...No matter the brief, 72Point always find a way to create a strong news angle that ultimately delivers impactful media coverage.”
Gareth Lucy, Communications Director, Essity
We stay close to the everchanging news agenda to ensure we are adaptable for our clients, we offer a great network of journalists across national media, lifestyle, health, consumer lifestyle proactively connecting the gaps between journalist demands and requests and needs and wants from our clients.
To find out more about our Media Distribution services, contact us below:
London
21 Farringdon Road, London, EC1M 3HA
Bristol
Media Centre, Abbeywood Business Park, Emma-Chris Way, Filton, BS34 7JU
New York
450 Lexington Ave, New York, NY 10017
News Generation

As part of a leading UK press agency, and news PR specialists, our news generation services have become a daily staple of our campaigns and the stories that power the media agenda.
With 40 years’ experience of supplying news content to the nationals, our team of creatives, copywriters and media relations experts create stories that always meet the high demands of even the busiest of news desks.
Our strategic approach to landing column inches and coverage will often start with a crucial insight, uncovering an interesting and relevant angle to align with your brief.
We’re always thinking visual, so we’ll then look at how best to bring the essence of the creative idea to life. Ranging from award-winning photography, animation, video production to interactive quizzes, puzzles and microsite design, our team specialises in creating assets that supplement your story and serve both your audience and the national media.
Research is another handy tool that we utilise to land wipe-out coverage, tapping into the expertise of our OnePoll team. Whether it’s a simple opinion poll or a more in depth white paper, adding research to your campaign boost your chances of landing in the media.
Our results speak for themselves. Throughout 2022, we secured more than 60,000 pieces of coverage for our clients, averaging 68 pieces per campaign.
60,085
Pieces of coverage in 2022
As part of SWNS Media Group, we offer direct access to the newswire, filing your story to the national news desks up and down the country, and with minimum KPIs of 4x top tier pieces of coverage on every campaign, we’ll continue to work on the project until that’s delivered.
News Generation case studies
To learn more about our best-in-class news generation services, contact our team today:
London
21 Farringdon Road, London, EC1M 3HA
Bristol
Media Centre, Abbeywood Business Park, Emma-Chris Way, Filton, BS34 7JU
New York
450 Lexington Ave, New York, NY 10017
Services

As a top 10 consumer PR agency, we provide unique creative, expert media relations and unrivalled distribution for some of the world’s biggest brands and agencies, and we deliver tangible results.
We provide full spectrum content creation services including news generation, research, video, animation, design and broadcast, all delivered as page ready content direct to journalists.
We advise on proactive (and reactive) news stories across consumer, business and trade publications, regional titles and broadcast. Doing so provides your brand with tactical solutions to drip feed the media with public relations content across all channels or to launch an enduring national campaign. We instinctively know what news editors are looking for in terms of branded content that engages their audiences, creating and delivering a suite of assets that work for both brand and publisher.
Our Services
News Generation
Our team of creatives use their expertise to tap into the national conversation daily. Informed by our close relationships with journalists we generate news hooks that we know will appeal.
Video & Photography
Producing video & picture assets to encapsulate your creative idea gives you truly engaging, platform-ready content that enhances your campaign messaging in a much more efficient way.
Research
As PR and communication research pioneers, our creative insights are at the heart of game-changing communications and campaigns. From PR surveys that give national media headlines impact, to full-scale international projects that support multi-faceted communication strategies, our data powers global conversations and content.
SEO
Tailored SEO packages to increase traffic to your website, improve performance against your target keywords and provide a measurable boost to your SEO strategy. Learn more about our unique SEO services.
Social Media
We use our own channels alongside yours to increase social media traction and generate highly targeted campaigns for specific groups of people with measurable results.
Broadcast
Hijack the news agenda across broadcast channels, with a campaign that gets your key message discussed on the platforms where your audience is highly engaged.
Design
Our design assets, created by in-house team Oath, identify where your target audience exists and the best methods and channels to reach them.

Contact Us
Contact Us
To learn more about our services, contact our team today:
London
21 Farringdon Road, London, EC1M 3HA
Bristol
Media Centre, Abbeywood Business Park, Emma-Chris Way, Filton, BS34 7JU
New York
231 Front Street, Brooklyn, New York 11201
San Diego
1111 Sixth Ave, 5th Floor Ste 500A, San Diego, California 92101
Our Work
Our Work
72Point is a story-first agency, where unrivalled journalist relationships meet strategic, measurable PR.
About us
About Us
72Point is a story-first agency, where unrivalled journalist relationships meet strategic, measurable PR.

72Point was founded by SWNS journalists, who were on the receiving end of press releases that routinely failed to cut through. Using media insight to reimagine PR, it has grown into a multi-faceted creative agency delivering 360-degree campaigns which move the nation into action.
Since the early 2000s we’ve grown our skills to reflect how stories land in consumers’ lives, ensuring we deliver big results across digital, social and traditional media.
Our continued relationship with SWNS means all our content passes the editorial judgement of the toughest newsrooms before stopping thumb-scrolling consumers in their tracks.
We aren’t curtailed by sector challenges. From automotive to health, FMCG to tourism, charity to dating apps – we find the narrative and make you newsworthy.
In short, great ideas are at the heart of everything we do.

Broadcasting Agency Services

Who is 72Point Broadcast?
72Point Group is made up of 72Point, 72PointPlay, OnePoll, Oath, PinPep, and now 72Point Broadcast. We’re a new breed of broadcast consultancy where honest, top-level consultancy is at the heart of everything we do. We get involved before a campaign is signed off – ensuring a strategic, results-driven approach from the start.
72Point Broadcast approaches each project with transparency and a genuine commitment to delivering the best outcomes. With the support of the wider group, we offer expertise in research, production, talent, media training, and, of course, securing coverage across news, lifestyle, and social media.
What We Offer
- Broadcast Days – Delivering high-quality coverage across national and regional TV and radio
- Pre-Recorded Audio Packages – Distributed across the commercial network for maximum reach
- In-House Media Training – Expert preparation for on-air success
- In-House Studio – Professional facilities for seamless production
- In-House Audio Production – Crafting high-impact content tailored for broadcast
- In-House Talent Consultancy – Connecting brands with the right voices for their story

With a fresh approach to broadcast PR and a commitment to high-impact results, 72Point Broadcast is redefining how brands secure standout media coverage.
For more information on our bespoke radio packages, get in touch here:
London
21 Farringdon Road, London, EC1M 3HA
Bristol
Media Centre, Abbeywood Business Park, Emma-Chris Way, Filton, BS34 7JU
New York
450 Lexington Ave, New York, NY 10017