News generation is a creative way to keep your brand name on the news agenda and in the public eye. It is a growing element of the PR market that has become a daily staple for newspapers, both print and digital.
We craft our creative ideas into multi-platform news stories in the form of news content, video and visuals as well as radio and broadcast campaigns that are highly relevant and shareable on social media.
Adding news generation to your campaign boosts ROI by three times on average and makes other media in your campaign work harder.
High-impact News Campaigns and Content Generation
News generation and our news story creation services help to build momentum and positions you as a brand that demands attention. Our news content and campaigns always reach the exacting standards of national news desks – whether traditional or digital media.
We landed plenty of quality media coverage with The Prophets' in support of their brilliant creative campaign for their client Itch - uncovering what your pet's sleeping position says about their personality.
Our campaign for ChannelMum and their client The Baby Show - which is the UK's leading pregnancy and parenting event series - drilled down into why new parents split up, with sleepless nights and lack of communication among the reasons mentioned.
We worked with Splendid Communications and British diver Tom Daley, who has teamed up with Quaker Oats for their ‘Daley Kickstarts’ campaign about the importance of breakfast and not snoozing your alarm in the morning.
We landed widespread coverage across print and digital media outlets on our brilliant reactive campaign for Ladbrokes, which saw the Australian cricket team taunted with massive billboard displays featuring Ben Stokes’ winning salute. The ad is a nod to the iconic ‘Welcome To Manchester’ poster of Carlos Tevez that went live after his transfer from ...