Events
Events
Explore Our Diverse Lineup of Past and Upcoming Events:
Whether you’re looking to gain fresh industry insights, learn about the ever-changing state of the media landscape or connect with like-minded professionals, our events are the place to be. Designed specifically for individuals working in PR and communications, each event is crafted to inspire, inform, spark conversation and leave the audience with actionable takeaways.
Take a look at what’s coming up – and don’t forget to browse some of our past highlights too.
Upcoming Events
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Past Events
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London
21 Farringdon Road, London, EC1M 3HA
Bristol
Media Centre, Abbeywood Business Park, Emma-Chris Way, Filton, BS34 7JU
New York
450 Lexington Ave, New York, NY 10017, United States
Performance Analytics Services

Without setting clear and defined mechanisms, you run the risk of not optimising your budget and throwing money down an endless pit without seeing any return.
At 72Point, we strongly believe that performance analytics is of vital importance to the PR industry and have worked on crafting a service that plugs the gap in the market in fully drilling down into the impact of brilliant creative ideas.
Highly Measurable Assets
Our campaigns consist of highly measurable assets, that go a long way into determining the impact of activities. We won’t start work on a project until we’ve agreed what to benchmark it by, and this will be at the forefront of the post-campaign review.
Furthermore, we have developed bespoke brand measurement services, and can give unique insight into how your brand is performing amongst its competitors, and where you could be looking at opportunities to improve. We can measure brand sentiment, share of voice, coverage, competitor landscape and more to get a handle on the performance of your brand in the current market.
For more information about our performance analytics services, contact us here:
London
21 Farringdon Road, London, EC1M 3HA
Bristol
Media Centre, Abbeywood Business Park, Emma-Chris Way, Filton, BS34 7JU
New York
450 Lexington Ave, New York, NY 10017
PR Case Studies

One of the most significant benefits of incorporating storytelling into PR campaigns is the ability to humanise the brand. Emotions are powerful drivers of decision-making, and when stakeholders feel a deep emotional connection with a brand, they are more likely to support it.
Sourcing case studies for PR campaigns can be a highly effective way to build trust, credibility, and engagement with your audience. At 72Point, we invest significant time and effort into crafting compelling narratives.
For case study consultancy, contact our team here:
London
21 Farringdon Road, London, EC1M 3HA
Bristol
Media Centre, Abbeywood Business Park, Emma-Chris Way, Filton, BS34 7JU
New York
450 Lexington Ave, New York, NY 10017
SEO Consultancy

72Point was started by PR experts as detailed in our story – we have now expanded to include SEO expertise into both our existing PR offerings and our stand-alone SEO consultancy services.
A Focus on Performance In A Way You Can Understand
Many years of experience have shown us that the main reason the client that is receiving SEO services ends up looking for a new supplier is that they can’t demonstrate the value that SEO brings over time.
We understand this is fundamental for gaining buy in and budget from stakeholders and development teams when our strategies and recommendations are set to enhance the very KPI’s that our clients are measured on in their job role / function!
A Flexible Approach Without The Hard Sell
In the digital and advertising world people buy people ; this is why we take the time to get to know you, your role and your objectives. We won’t push you into a corner and try to force a rigid retainer model upon you. Rather our approach is to truly understand where you are at and what you need most at a given point in time and then create a tailored offering and approach just for you.
To find out more about our SEO services, contact us below:
London
21 Farringdon Road, London, EC1M 3HA
Bristol
450 Lexington Ave, New York, NY 10017
Photography services

PinPep produce high-quality video & picture assets to bring your creative PR ideas to life. Giving you truly engaging, platform-ready content to enhance your campaigns.
The best stories include a striking visual as the centrepiece, to engage audiences within a thumb swipe or a turn of a page. Whilst a great photograph can tell a thousand words, a well-edited piece of video content increases the likelihood of both publishers running your story, and your audience engaging with your campaign.
Photography Agency London
Our unique team of Photographers, Videographers, Picture Editors, PR Strategists and Content Specialists have a wealth of experience, understand the media landscape, and are well placed to advise on visual content creation.
Our picture desk is one of the leading suppliers of images to the UK’s national media.
As part of SWNS Media Group, 72Point provides access to a network of quality, award-winning photographers up and down the UK, who specialise in capturing pictures for PR campaigns.
Whether you require event photography, drone footage, headshots or product pictures, our team have you covered.


Contact the team here for more information about our brand photography services.
London
21 Farringdon Road, London, EC1M 3HA
Bristol
Media Centre, Abbeywood Business Park, Emma-Chris Way, Filton, BS34 7JU
New York
450 Lexington Ave, New York, NY 10017
Video PR Campaigns

Video content brings your story to life. Our broadcast PR team are experts in news production and directing, supplying high quality video content to the nation’s leading brands and agencies.
Journalists look for engaging content, shareable moments that transform your idea into a creative campaign. Visual assets increase your chance of getting picked up by leading media outlets.
Throughout 2022 our team handled over 200 video briefs for our clients, ranging from product launches, stunts, scenic drone footage, celebrity activations and everything in-between.
Video For Digital PR
Digital publishers love great video content, it’s a win, win. Creative visuals supply the publisher with highly engaging, measurable content to populate their pages and engage audiences, and generate clicks. This provides you, with engagement, metrics and a great entry point to the websites that dictate the national agenda.
Tailored to your brief, we can craft a full, in-depth video strategy or if you have an existing PR idea that you want to our team to shoot, our team can direct and deliver.
To find out more about our Video PR services, download our ratecard below:
London
21 Farringdon Road, London, EC1M 3HA
Bristol
Media Centre, Abbeywood Business Park, Emma-Chris Way, Filton, BS34 7JU
New York
450 Lexington Ave, New York, NY 10017
Animation

Animation helps bring to life ideas or concepts that are difficult to visualise, and is great for effective storytelling, delivering information in a digestible and engaging manner.
Our animations bring serious and difficult concepts to life that text or live videos can’t, with the help of animation, you can show how these complex mechanisms and processes work.
Animation can meet the growing desire for video content and has the potential to replace live-action videos or complement them to craft distinctive PR narratives. Animation finds success on social platforms as well, and our team excels at producing content tailored for social media.
Get in touch with our team to discuss how animation can elevate your campaign
London
21 Farringdon Road, London, EC1M 3HA
Bristol
450 Lexington Ave, New York, NY 10017
Report Design

Reports are an efficient, convenient way of communicating important information and showing you have knowledge and authority within your industry. By combining the power of our in-house market research arm OnePoll and our design team Oath we can curate a report from start to finish.
Link Building & Lead Generation
Hosting a relevant content piece, like a report, on your website, can secure SEO links for your campaign by offering publishers content that is link-worthy.
A well though out and executed report can also be a highly valuable piece of content that can encourage leads to download the report in exchange for their information Equally reports can be shared with subscribers or leads who sign up for your mailing list allowing you to nurture these leads over time by providing insightful content.
Reports can also be shared with publishers as part of a PR campaign, allowing journalists to extract audience-relevant information.
We’ll work with you to produce a report that is on-brand both visually and tonally
London
21 Farringdon Road, London, EC1M 3HA
Bristol
Media Centre, Abbeywood Business Park, Emma-Chris Way, Filton, BS34 7JU
New York
450 Lexington Ave, New York, NY 10017
Gameification

Gameification is the process of adding elements to a campaign, website or digital asset that would normally be found in games. This can include leaderboards, achievements, competitions, rewards and challenges. The aim of gameification is to leverage peoples desire for achievements and natural competitiveness to boost engagement and interaction.
By adding game-like elements into a digital asset can result in higher levels of engagement and participation.
We have designed and developed interactive web based games for clients such as ‘Yeardle’, a creative spin on ‘Wordle’ for Lottoland as well as a fully playable retro inspired platform game for Superscript. Both of these campaigns were highly effective and led to thousands of returning players and brand engagement.
Prizes and competition elements can help drive further engagement as well as an incentive for lead-generation.
Create truly engaging content with gameification
London
21 Farringdon Road, London, EC1M 3HA
Bristol
Media Centre, Abbeywood Business Park, Emma-Chris Way, Filton, BS34 7JU
New York
450 Lexington Ave, New York, NY 10017
Infographic design

Our infographics are the perfect asset to accompany your PR campaign and are expertly crafted to weave in your brand style. Visualising your story with an infographic ensures your key messaging stands out on the page.
Benefits of Infographics
Infographics offer a range of benefits that make them a highly effective communication tool. They are able to distil complex information, and can be used for data visualisation as well as storytelling.
Studies suggest that utilising visual aids like infographics enhances information retention. A well designed infographic includes a narrative that resonates with its target audience and weaves in key brand messaging. The visual dimension captures the viewer’s attention, leading to a lasting impact.
We are able to create and infographics for a variety of formats including blog posts, PR releases and social.
Infographics tailored for news
Our team have over a decade of experience creating infographics aimed at landing in the national media. We provide publishers with a package of infographic files ensuring they have the formats & sizes they require.
Enhance your message with compelling infographics
London
21 Farringdon Road, London, EC1M 3HA
Bristol
Media Centre, Abbeywood Business Park, Emma-Chris Way, Filton, BS34 7JU
New York
450 Lexington Ave, New York, NY 10017