Taylor Herring was tasked with launching Sky Kid’s TV channel to target children under 7. To appeal to both the parents and the children, they came up with a creative based around bringing to life famous childhood characters using different mediums.
The campaign saw the erection of a 10 foot tall Morph statue over looking Tower Bridge, an illuminated sculpture of Miffy on the Southbank and the world’s largest Where’s Wally puzzle, painted on a wall in Shoreditch.
Research & Distribution
The brief was to generate as much coverage as possible to draw interest to the new TV channel. Taylor Herring enlisted 72Point to film the campaign video, conduct the research and distribute the story on the news wire.
We are a trusted partner of Taylor Herring’s to support the generation of reems of coverage for their clients by working closely with the team to create quality content to reach the millions and appease the end clients.
97 pieces of coverage ✳︎
Newsworthy Stats With Sky Kid's Messaging
We took Taylor Herring’s creative on board and drafted a news story to issue alongside the video and pictures captured by the 72Point and PinPep team.
On top of this, we conducted research to find out the nation’s favourite children’s characters of all time – with Morph coming in the third spot.
We advised on how to draft the survey to ensure the client’s needs are met and balanced this with the requirements of the Market Research Society. We built in contingency plans to ensure newsworthy stats seamlessly fell in line with Sky Kid’s messaging.
The campaign achieved almost 100 (97) pieces of coverage across print, digital, national and regional publications.
If you have a strong creative in mind, we can distribute the story and film the activation to unlock national coverage.