2019: What a Year
Managing Director Chris Pharo
We entered the PRWeek top 50.
Our digital team landed our first major award - winning in-house team of the year at the PRCA digital awards and received a string of other nominations - as well as being finalists at the Creative Shootout.
We were finalists of Creative Moment Awards 2019, with our FlowerExpress campaign for Heathrow Express shortlisted for Experiential Marketing Campaign of the Year.
Our PR support for Channel Mum's Mental Health campaign resulted in the campaign winning the Best Use of Influencers in PRWeek's Campaigns For Good Awards.
We were shortlisted at PRMoment Awards 2019 (ChannelMum Mental Health campaign) and at the Drum Marketing Awards 2019 (PR category: ChannelMum Mental Health campaign and Travel and Tourism category: Accor Hotels, From the Heart campaign).
And our Denim Report for Lyst was awarded with the Awwwards Site of the Day Award.
2019 was the year that saw us strengthen our social offering significantly, now commanding over 500,000 page likes across our owned social channels.
It was also the year we launched the OnePoll app - making our brilliant research engine mobile friendly, built an elephant out of batteries for H&K and their client Duracell to highlight the scandalous amount that go un-recycled and the damage they do to our environment and turned a boring train carriage into a stunning floral display that left commuters utterly delighted for Heathrow Express.
We also helped changed perceptions for Volkswagen and installed them at the forefront of the electric car revolution and created the stunning Lyst Sneaker Intelligence Unit that drove a 47 percent increase in traffic to their website.
We helped Ladbrokes welcome the Australian cricket team to Manchester in unforgettable style.
And it was the year when we achieved an incredible 22,233 pieces of coverage for our clients with our brilliant news generation.
Could not be prouder of the team and can't wait to see what 2020 is going to bring.
PR SPECIALISTS JOIN 72POINT OPERATION
Award-winning PR specialists Rebecca Maund and Nicola Rowley have joined 72Point as the agency develops its output of news-ready multimedia content to support consumer PR activity.
PR strategist Rebecca Maund has a 15-year track record of delivering award-winning campaigns for Splendid Communications, Lexis and Borkowski, managing high-profile accounts such as Royal Mail and Debenhams.
Nicola Rowley is the award-winning Founder of NJRPR, providing strategic PR and Communications advice to female entrepreneurs and clients across the Entertainment and Leisure sectors. Nicola has been responsible for overseeing the publicity remit at Thorpe Park Resort and launching some of the BBC’s highest-profile international programmes.
What has attracted both specialists to the 72Point operation is the sheer scope of its potential as an agency and the strength of its core offering. Rebecca Maund said, “I am thrilled to be joining 72Point at such an important time in their history. I am excited to build on the company’s proven track record in creating stand out news content, to deliver award winning campaigns.”
72Point, which currently ranks at number 48 in the PRWeek Top 150 UK PR Consultancies attributes its growing success to delivering quality, trusted news content in trusted media outlets, packaged up with multimedia assets to engage publishers and audiences alike. The service known as News Generation has become a staple service for growing and established brands who need to increase their mainstream media appeal.
Director of Strategy Jay Williams, who founded 72Point in 2001 and has hosted a series of thought-leadership events around news generation, defines it as “the art of engaging the media intelligently”.
With the addition of Rowley and Maund to its ranks, 72Point is set to refine and develop its strengths as one of the most successful creative communications agencies in the UK.
Managing Director, Chris Pharo, said: “Having the kind of talent and expertise that Rebecca and Nicola bring to the table will only support our current trajectory of being one of the most successful media relations operation in the business. I am incredibly excited to see some of our new projects develop under their charge.”
72Point is a top 20 consumer communications agency that provides unique creative and unrivalled distribution for some of the biggest brands such as British Airways, Virgin Media, Sky and Lyst.
72Point one of the fastest growing PR agencies in the country
72Point has been ranked as one of the fastest growing PR agencies in the country following another stellar financial year.
Continuing to deliver quality campaigns for our clients on a consistent basis 72Point went from strength-to-strength last year, adding to and refining our wealth of services as well as expanding as an organisation and reaching a number of important milestones along the way.
We ranked as the ninth fastest growing PR agency in the recent PRWeek listings, epitomising the dynamic year we’ve had. And we don’t plan on slowing down any time soon. This achievement is down to a number of crucial innovations we have made to enhance our team and ensure we are able to expertly provide creative solutions to some of the nation’s biggest brands, with our team members showing a commitment to constantly innovate, evolve and adapt to an ever-changing media landscape.
We also jumped up five places on the consumer PR agency rankings from 19th to 14th on PRWeek’s B2C benchmark, cementing our position as one of the nation’s leading providers of engaging market-leading stories. We specialise in connecting brands to the audiences that matter the most to them, with unrivalled knowledge of the best platforms to reach them. Take a look at some of our work here.
When it comes to the overall PRWeek Top 150 list, we’ve climbed 6 places into the top 50 to number 48. News generation has this year stepped out of the shadows to become an increasingly valued PR discipline, with 72Point uniquely poised to deliver campaigns that cut-through media noise and tap into the news agenda.
2019 is already off to a flying start, with the team celebrating our first major award win, scooping the PRCA In-House Digital Team of the Year Award and getting the ball rolling with smashing campaigns for clients including Volkswagen, Sky Mobile and Lyst.
We’re all looking forward to another action-packed year with many more achievements to come!
72Point Continues the Climb Up the PRWeek Top 150
72Point continues the climb up the PRWeek Top 150, rising 6 places to 48th after an exciting and action-packed 2018.
The rise marks the rapid growth that has taken place at our agency across the last year, with news generation becoming an increasingly valued PR discipline, serving both clients and the media.
We look forward to another action-packed year in 2019.
CSR specialist Lisa Malyon joins 72Point
Award-winning CSR specialist Lisa Malyon joins 72Point, supporting our vision of supporting more household name brands with campaigns that engage audiences and tackle today’s biggest issues.
72Point is a top 20 consumer agency that provides unique creative and unrivalled distribution for some of the biggest brands such as British Airways, Virgin Media, Sky and Lyst.
We also have a strong Corporate Social Responsibility record and provided over £140,000 of pro-bono PR support in 2018 to charities including Children with Cancer UK, British Lung Foundation, Social Enterprise UK and Young Epilepsy as part of our annual Charity of the Year initiative.
The addition of award-winning entrepreneur, active campaigner and PR agency owner Lisa Malyon to our team will bolster our talent for delivering PR campaigns that create positive change, for long-term brand benefit.
Managing Director Chris Pharo said: “Lisa’s talents ensure we deliver more engaging campaigns and viral stories that direct the nation’s conversations and support our clients’ CSR objectives.”
Malyon said: “My belief is that every business has the capacity and budget to deliver a CSR campaign that will impact others whilst impacting the bottom line, and I’m keen to challenge anyone who thinks differently.”
Once synonymous with PR surveys, 72Point has evolved the PR technique of News Generation into the art of engaging the media intelligently, harnessing the power of its unique creative and vast media network to deliver mass exposure for household name brands.
Last year, our media coverage views topped 504 million; our work on the consumer launch of Volkswagen’s partnership with Tesco and PodPoint to create the UK’s biggest free EV charging network secured 455 pieces of coverage in 27 countries.
72Point Named In-House Team of the Year at the PRCA Digital Awards
72Point's Digital Team went from strength-to-strength last night after scooping the In-House Digital Team of the Year award at the PRCA Digital Awards 2019.
Winning this prestigious award marks a milestone moment for the team, who have become a core part of the 72Point operation, enabling clients to achieve significant results by leveraging our market-leading digital infrastructure.
The team is now relied upon by 80% of the top 150 PR agencies as well as major brands. And we deliver. Last year, our media coverage views topped 504 million, with engaging campaigns and viral stories that directed the nation’s conversations.
In the last year, the team have developed products specifically to boost our client’s SEO using online media. The Breakthrough Package includes a guarantee of at least one follow link on a site with a DA of over 90, as well as including highly-engaging visual assets and a social media boost. The average Breakthrough Package achieves over 150 pieces of coverage on high DA sites, regional publications and relevant titles.
The growth in coverage numbers, views and engagement, coupled with new social publishing channels has propelled 72Point into one an industry-leading digital communications firm used by brands and agencies across the country, with our best performing campaigns adopting a strong digital-first approach.
Head of Digital, Jack Peat, said: "We are thrilled to have picked up such a prestigious award at last night's event.
"It is fitting recognition of how far we have come as a team and the hard work we have put into developing one of the most robust service offerings on the market.
"72Point has evolved into a digital-first agency putting online publications, social media and SEO at the heart of everything we do.
"This award, along with three other shortlisted entries, is testament to how much we have advanced in the digital environment".
The Marketing Show North - Highlights
With over 10,000 digital marketing and PR professionals from all over the UK and 3700 delegates passing through it's doors, it's safe to say The Marketing Show North was a great success. Thanks to all our speakers for sharing vital industry insights across two days in our News Generation Keynote Theatre.
Check out our highlight video here:
Accor Hotel's Campaign Shortlisted For Drum Marketing Award
We're thrilled to announce that one of our favourite campaigns is also shortlisted in the Travel & leisure Category for The Drum Marketing Awards 2019.
We created four incredible brand moments for Accor Hotels' 'From the Heart' campaign to build their reputation for people-centred services across all their hotel brands.
Click here for the full campaign breakdown.
Lizzie Singleton Joins the 72Point Team
We announce the appointment of Action Global Communications’ Lizzie Singleton to the post of Campaigns Director.
Lizzie brings with her a wealth of PR experience having worked in-house as PR Manager for Debenhams, at ZPR as Account Director and Action Global Communications as Senior Account Director in Dubai.
During her career, Lizzie has worked on campaigns for P&G, Debenhams, Coral, Whistles, JD Williams, Mamas and Papas and many more.
We have enjoyed consistent 30% growth in the last two years, debuting in the PRWeek Top 150 list in 2018 at number 54. Lizzie will join a growing team with key players including former Freuds Head of News, Jay Williams.
Lizzie will add an international perspective to our creative campaigns, scaling up the already unrivalled levels of coverage we achieve in top news publications and sites. Lizzie said: “It’s great to be joining such a thriving agency with a very unique proposition.”
We are a top 20 consumer agency that provides unique creative and unrivalled distribution for some of the UK’s biggest brands such as, British Airways, Virgin Media and Sky.
Lizzie added: “I look forward to working with the talented 72Point team to deliver stand-out campaigns for our clients in the months ahead.”
Chris Pharo, Managing Director said: “We are thrilled to have Lizzie join the team – she brings with her a broad understanding of creative, strategic and crisis PR and alongside the rest of our brilliant creative team, I am sure she will play a crucial role in our continued development as we move into a bright new future.”
72Point Welcomes Back Jay Williams
72Point welcomes back Jay Williams, former Head of News at Freuds, as Director of Strategy.
72Point is a top 20 consumer agency that provides unique creative and unrivalled distribution for some of the biggest brands such as, British Airways, Virgin Media and Sky.
Williams was one our founders back in 2001, before joining PR behemoth Freuds. 72Point has enjoyed consistent 30% growth in the last two years, debuting in the PRWeek Top 150 list in 2018 at number 54.
He said: “It’s great to be back. It’s a very exciting time to be rejoining, with 72Point making its debut in the PR Week Top 150 and in the top 20 consumer agencies.
“They’ve punched above their weight for some time, but much of their work has gone under the radar. It’s good to see them where they belong – rubbing shoulders with the big players.
“We will be making more key creative hires in the coming months.”
Once synonymous with News Generation in the PR industry, we are taking huge strides to diversify its offering across Broadcast PR, Content Marketing and Social Media Outreach. Williams is one of our biggest recent hires, with Former Royal Correspondent for The Sun and owner of Zest PR, Duncan Larcombe, joining in April 2018 as Consumer PR Strategist.
As part of SWNS Media Group, which has a 40-year heritage in the UK press industry, 72Point continues to harness the power of its strong media connections with top UK national news publications including The Sun, MailOnline, Telegraph and the Independent as well as high-volume news sites UNILAD and LadBible.
Chris Pharo, Managing Director said: “We welcome Jay back to the company with open arms. His boldness, insight and clarity of thought will help us drive the strength of our creative and open up new and exhilarating opportunities for our clients, taking our offering to the next level.”