SUMMARY

NEW COLOUR PALETTE FOR HIGHLAND SPRING

We all know the telltale signs of dehydration, but we decided to go one step further with this visual campaign, which saw Highland Spring partner with Pantone to create a new colour scale with five different shades of yellow – to show people whether they need to drink more water.

The shades range from ‘Highland Spring In Your Step’, which is the most hydrated, to ‘Dry Spell’ which indicates that you need to drink some water as soon as possible.

72Point collaborated with John Doe to deliver 36 pieces of coverage on this clever campaign, including Metro, MSN, Sun, Mirror, Independent, Express and more.

MAY 2021

View Coverage Review

36 

Pieces of coverage

1.87M

Estimated coverage views

1.34B

Daily Readership


Request ratecard