GOING VEGAN

SUMMARY

NATIONAL RESEARCH CAMPAIGN FOR ELMLEA

72Point supported Cirkle on this campaign for their client Elmlea. 

Millions of Brits have admitted they would struggle to go vegan, because they couldn’t live without cheese, eggs and and pancakes. To mark Veganuary, we polled the nation to reveal the top 40 most-loved foods that come from animals, with cheese topping the list. 

Elmlea plant teamed up with So Vegan to create plant-based recipes to help consumers who are having a tough time adopting a vegan diet. 

The campaign also revealed that the average adult reckons they’d only make it to January 8th before succumbing to their favourites if they were giving Veganuary a go. 

57 total pieces of coverage on this one across print and digital outlets, including Mirror, MailOnline, Star, Sun, MSN, Independent, Express and more.

JAN 2021