SUMMARY
POP-UP CAMPAIGN FOR MISCHIEF AND AO
Britain is a nation of ‘huggers’, with almost two thirds admitting they have missed physical contact during the pandemic. 72Point supported Mischief to land quality coverage on this campaign, which saw giant, green teddies bearing signs reading ‘Hugs coming soon’ popping up in Greenwich, London, Manchester and Glasgow. 143 pieces of coverage secured across major media outlets, including The Daily Star, Independent, Mail Online, Sun, Express and more.
MAY 2021
143
Pieces of coverage
895K
Estimated coverage views
310K
Daily Readership