SUMMARY

POP-UP CAMPAIGN FOR MISCHIEF AND AO

Britain is a nation of ‘huggers’, with almost two thirds admitting they have missed physical contact during the pandemic. 72Point supported Mischief to land quality coverage on this campaign, which saw giant, green teddies bearing signs reading ‘Hugs coming soon’ popping up in Greenwich, London, Manchester and Glasgow. 143 pieces of coverage secured across major media outlets, including The Daily Star, Independent, Mail Online, Sun, Express and more.

MAY 2021

View Coverage Review

143

Pieces of coverage

895K

Estimated coverage views

310K

Daily Readership


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