VACANCY - Senior Account Manager
FULL TIME – BRISTOL OR LONDON BASED
Who we are:
72Point is the market-leader in content creation.
We generate, produce and deliver top quality news stories, pictures, videos, visual puzzles and animated infographics to the national news media and beyond.
Our client list includes a string of huge global brands, as well as some of the biggest names on PR Week’s Top 150.
We land coverage every day in print, online and social platforms.
The role will involve overseeing projects for clients from the idea stage to the subsequent issue to the national news media.
The successful candidate will generate strong creative concepts, contribute to brainstorms, pitch to clients, write up ideas, compile survey questions, write tight, engaging news copy and attend meetings / calls with sales staff regularly.
They will also liaise with the digital, video, design and social teams to ensure projects run seamlessly.
Who we need:
We have an exciting new opportunity for a highly creative individual – someone who is passionate about fresh ideas and approaches.
The successful candidate will have their finger on the pulse of popular culture and the current news agenda in social, national and international news as well as TV and radio.
They will be confident, organised, efficient and meticulous.
They will also be brimming with great visual ideas and have the ability to juggle projects while dipping in and out of emails and taking and making calls.
The ideal candidate will have at least 3 years’ experience working within the PR agency world, and will thrive in a fast-paced, demanding environment.
72Point is a great place to work; our offices – and now homes - are positive, vibrant and energetic and full of brilliantly creative people who all contribute to making 72Point a phenomenal ideas factory. And during this unprecedented time we are offering a flexible approach to working.
So if you fancy swapping your current role for a key position at a fun, fast moving and unique company, get in touch.
Please include your salary expectations within your covering letter, and send all applications to hello@72point.com
Vacancy : Office And Finance Assistant - London
Role: Office and Finance Assistant
Location: London (Hybrid)
Salary: £25,000 to £30,000 depending on experience
Contract: Full Time
Reporting to: Finance Manager
Advert closing date: 15th December 2023
Who we are:
72Point is a market-leader in content creation. We generate, produce and deliver top quality news stories, pictures, videos, visual puzzles and animated infographics to the national news media and beyond.
Our client list includes a string of huge global brands, as well as some of the biggest names on PR Week’s Top 150.
We land coverage every day in print, online and via social platforms.
We are part of the SWNS Media group. SWNS proudly brings the heartbeat of Britain to life for our biggest news brands. Every day, hundreds of our stories, images and videos are published and broadcast across the national media.
SWNS content spans breaking news, court cases, amazing human interest stories, consumer issues, health studies, scientific breakthroughs, opinion polls, and stunning imagery and viral videos.
We distribute to the biggest news publishers in the world – from the Sun, Mirror and Daily Mail to the Times, Telegraph and New York Post.
Job Description:
72Point is looking for someone to provide administrative support to the finance team and the wider business as well as to assist with daily operations. The candidate will be working closely with the sales team to coordinate their clerical requests in a timely manner as well as liaising with HR, IT and facilities to monitor and report any problems within the London office. The role focuses on data entry on our CRM Software system – Salesforce, our finance system – Sage200 and other business tools.
Currently our staff are required to work Tuesday and Wednesday from the office.
Key Skills:
- Excellent organisational skills
- Strong attention to detail
- A positive attitude with a willingness to help and assist
- Being able to assess and prioritise tasks to meet deadlines
- Good verbal and written communication skills
Key Responsibilities:
- Assisting our Business Analyst with processing large data entry on our CRM software system
- Producing and analysing data from our project management system Taskray
- Supporting the Finance team with raising invoices, PO’s and reconciling monthly figures
- Ordering supplies for the London office and reporting/sorting any issues with equipment/ facilities that may arise
- To provide daily sales reports for tracking performance to the Chief Commercial Officer
- Monitoring and distributing inbound leads
- Administrative support to the sales team which includes assisting with supplier and customer onboarding, amending data on Salesforce and providing customer reports when requested
About you:
- Proficient in Microsoft Outlook – specifically Excel
- Experience in using Salesforce is desirable
- Eager to learn and develop their knowledge and skills within business administration
- An enthusiastic and motivated candidate that goes the extra mile
Please send through all applications to: hr@swnsmediagroup.com
VACANCY - HEAD OF PRODUCTION
Job Role: Head of Production
Reporting to: VP of Video – SWNS Media Group
Salary: Dependant on Experience (DoE)
Hours of work: Full-Time
Location: London
Who we are:
72Point is the market-leader in content creation.
We generate, produce and deliver top quality news stories, pictures, videos, visual puzzles and animated infographics to the national news media and beyond.
Our client list includes a string of huge global brands, as well as some of the biggest names on PR Week’s Top 150.
Who we need:
We are now on the search for a talented Head of Production. Based at our head office in Farringdon, this position is an integral role to the exciting growth trajectory of 72Point.
We’re looking for a driven; creatively minded, problem-solving and experienced Head of Production. From concept to creation, this person will join our existing video production team to bring our ideas to life, delivering impactful and effective, award-winning video campaigns for a variety of premium brands.
Reporting to the VP Video and working in conjunction with our Broadcast Editor, you’ll manage and develop a talented team of producers, editors, videographers and freelance crew, using strong storytelling skills and extensive production knowledge to turnaround exceptional work.
The successful candidate will have extremely strong technical production expertise, experience of managing a complex production machine, and be able to develop great ideas alongside the creative team.
What we’re looking for:
- 6+ years in the branded content space, with a strong portfolio of campaigns and a deep knowledge of the video production process, and social media landscape.
- Significant experience overseeing the planning, production, management and delivery of editorial / commercial / branded video content from pre-production, shoot, to post-production.
- The ability to manage and develop a production team, building a robust schedule and juggling multiple projects simultaneously.
- Technical production knowledge, researching new equipment and identifying what the business needs to be agile in an ever-changing environment.
- The ability to develop a smart idea and turn it into an exceptional piece of content.
- A knack of communicating those creative ideas, with conviction, to a range of stakeholders.
- Knowledge of best practice workflows to drive efficiency.
- An ability to deliver constructive feedback to get the best out of your team.
- Experienced with the APA crew terms and conditions, Advertising Production Agreement (PIBS) and advertising compliance guidelines ASA/CAP/BCAP.
- Experience with all forms of production paperwork, licenses, model agreements and legal requirements.
- An extensive contacts book and relationships with directors, producers, production companies & photographers, bring new partnerships to the business.
What you’ll do:
- Using detailed knowledge of the production process, and experience in all aspects of video production (storyboarding, scripting, casting, location hunting, budgeting, directing etc) to deliver exceptional content.
- Overseeing the production team and ensuring projects are delivered on-time and on-budget.
- Creatively and logistically plan a multitude of commercial, yet editorially rich, video projects.
- Writing of treatments/storyboards for upcoming shoots and setting visual expectations with the client.
- Ensuring the correct kit is to be used to achieve the right results.
Personal Profile
- The ability to work independently under pressure, consistently delivering accurate results quickly.
- Quick learner and ability to adapt to fast paced nature of the job.
- Good head for numbers.
- Confident and assertive, with a positive, solution focused attitude.
- Professional manner and behaviour.
- Team player, but also able to work independently.
- Efficient, reliable and honest.
- Ability to work flexibly to meet deadlines and willingness to work weekends or evenings if required.
- Excellent written and verbal communication skills and an approachable personality.
72Point is part of the SWNS Group, a progressive and forward-thinking content business which spans news, features, images, video, PR, content marketing and market research.
72Point is a great place to work; our offices are positive, vibrant and energetic and full of brilliantly creative people who all contribute to making 72Point a phenomenal ideas factory. And during this unprecedented time we are offering a flexible approach to working.
To apply, please send your CV to rae.rawlings@swns.com
Vacancy: CRM Administrator (part-time)
Title: CRM administrator (part time)
Remote working with monthly visits to the London office (Farringdon)
Salary: £28 - 30k per annum (Pro-rata)
Contract hours: 20 pw
72Point is an award-winning international public relations company. As part of SWNS Media Group - together with OnePoll, Oath, PinPep and Play – 72Point generates national media exposure for household name brands, with targeted media coverage and multimedia content solutions.
Climbing in the PRWeek Top 150 to #32 we are placing brands at the heart of the nation’s conversations. This role is for the London team.
The role involves:
- Providing general administrative support for the marketing and sales functions
- Data entry
- CRM administration
- Completing regular internal system audits
- Preparing, maintaining, and distributing appropriate written and digital records, information, and reports
- Making configuration changes to the CRM to deliver new functionality in line with business requirements
- Identifying improvements to existing processes and make solution recommendations
- Regular reporting sessions with senior colleagues on the progress of projects
- Liaise with external 3rd party agents
Demonstrable experience
- Salesforce CRM & Reporting
Preferred experience
- Hubspot
- Taskray
Successful candidate
- Experience of managing and developing CRM systems
- Data management
- Excellent organisational sills
- Attention to detail
- Accuracy
- Self-starter
- Problem solver
- Can do attitude
28-30k per annum (Pro-rata)
Proposed Start Date: ASAP
If interested, please email CV's to tyra.bateman@72point.com
Vacancy: Creative Account Executive - Bristol
Title: Creative Account Executive
Employment type: Full time
Start date: ASAP
Location: Bristol
Who we are:
72Point is the market-leader in content creation.
We generate, produce and deliver top quality news stories, pictures, videos, visual puzzles and animated infographics to the national news media and beyond.
Our client list includes a string of huge global brands, as well as some of the biggest names on PR Week’s Top 150.
We land coverage every day in print, online and via social platforms.
We are part of the SWNS Media group. SWNS proudly brings the heartbeat of Britain to life for our biggest news brands. Every day, hundreds of our stories, images and videos are published and broadcast across the national media.
SWNS content spans breaking news, court cases, amazing human interest stories, consumer issues, health studies, scientific breakthroughs, opinion polls, and stunning imagery and viral videos.
We distribute to the biggest news publishers in the world – from the Sun, Mirror and Daily Mail to the Times, Telegraph and New York Post.
Who we’re looking for:
This is an entry level position for someone who is keen to work within a creative environment, and passionate about administration and teamwork.
Experience of the PR industry is not necessary, but you will demonstrate a good understanding of what 72Point does, its competitors and the national news agenda.
You will be ambitious, organised, super-keen and a fast learner, and able to hit the ground running.
You must have a keen interest in popular news content across digital, social and print platforms, a fascination with how the industry works and a hunger to soak it up.
Excellent writing and communication skills are essential.
You must also be calm under the pressure of tight deadlines, brilliant at juggling multiple pieces of work, and friendly and warm via telephone and email communications.
The role:
Based at our Bristol HQ, the role will involve supporting our senior creative account managers and liaising with clients.
The successful candidate will contribute to brainstorm sessions, help pull together ideas, assist with project management and carry out full administrative duties relevant to client projects.
They will also liaise with the digital, video, design and social teams to ensure projects run seamlessly.
The successful candidate will have the flexibility of working from home once a period of training has been concluded. However, all staff are currently required to work from the office for a minimum of two days per week.
All applicants will have:
- Excellent written skills
- Excellent organisational skills
- Extremely computer literate – experience of Microsoft Office is essential
- Be confident and personable with the ability to quickly strike a rapport with people, both in person and on the phone
- An interest on the national media and consumer news
Salary and application:
Salary £21,675+ dependent on experience
SWNS also has a generous and growing list of employee benefits, including:
- 25 days annual holiday plus eight Bank Holidays
- Company pension scheme with employer contribution
- Hybrid working policy
- Enhanced maternity and paternity packages
- Life assurance scheme
- Shopping discount scheme, tech benefit scheme
- Gym membership discount, Cycle to Work
- Savings on childcare
Please apply to adminnewsgen@72point.com with a CV and cover letter.
Closing date Friday 8th June 2023
Understanding how a national newsdesk works
Can you just email it, please? Six words to send a shiver of dread down the spine of any PR when attempting to “sell-in” a story to a national newsdesk. It almost certainly means that cleverly tricked out idea or cheerfully penned piece of copy is heading for the email queue graveyard, unloved and almost certainly unread.
But perhaps the issue lies in the very phrase “sell-in” – and the alarming lack of a working knowledge of how a newsdesk works.
I should know…I ran one for a decade and had exactly the same attitude to the daily avalanche of well-meaning but ultimately futile calls from PR executives.
A newspaper is not a blank canvas of opportunity to be filled with PR “puff”, rather, at least in the opinion of the journalists manning its newsdesk, it is a limited space on which they aim to paint a daily masterpiece.
Everything must be there on merit. Every line, every column inch must be hard earned. The same golden rule applies to their online counterparts. Content must match the digital DNA of its host. Anything that does not will jar with an online editor.
The step from national newspaper journalism into PR is a very small and indeed logical step to take.
But for many it represents a yawning chasm with an ‘us and them’ mentality that frequently sees the two sides who should, perhaps, be working hand in glove instead diametrically opposed and pitched as polar opposites.
How can this gap be bridged? Put simply by working hard to understand the mind-set of the national papers and the staff who populate them.
By their very natures, news editors are a tough and cynical bunch. There is little a grizzled desk veteran will not have heard during his or her career. They’ll have heard every pitch, every nuanced subtlety deployed to chisel some space in the paper. And chances are, a call redolent with cheery bonhomie will be the last thing they need at 10.45am as they battle to build a newslist that will impress an editor.
Similarly, an online news editor will be bombarded by pressure – working at enormous speed while attempting to make sure every paragraph is accurate and every line sings.
That is why every decent PR would benefit from time spent in a newsroom environment. An opportunity to witness the ebb and flow of a day at the editorial coalface. A chance to witness:
- How a newslist evolves, who is likely to give them the time of day and when.
- The pressures brought to bear by editors and their executive teams.
- The immense speed at which stories are published online.
Much of the problem is caused by the very different timelines in play. A PR exec may have spent six weeks working towards building the “perfect” pitch. Gathering the information, writing the copy, ensuring all is approved by the client – only for it to be dismissed in a matter of seconds by a harried news editor working at warp factor 10.
Understanding the news agenda on any given day is utterly crucial as well. No newsdesk journalist will give a PR their attention while a terrorist atrocity is unfolding. Equally, sometimes a well-delivered light and frothy pitch might be the perfect riposte to the grim horror that seems to haunt our newspapers and websites in these troubled and uncertain times.
Timing is all. Freelance journalists are masters of this, understanding the right moment to call in with their offerings. They have this advantage because they have virtually. all worked in a newsroom environment and there really is no substitute for that.
Even the jargon is completely different…as with any industry, journalists and PRs have their own patois of acronyms and buzzwords, but for two professions seemingly so closely aligned, I have been taken aback by quite how different the methodology and mantras are.
News is gathered organically, and no one can have complete control over how it will grow during any given day.
News editors and journalists, in general, are perpetually one call away from triumph when a story works, or staring into the abyss if a front page splash crashes and burns.
They are expected to keep dozens of plates spinning simultaneously and to move with devastating speed when a story breaks because time is their greatest enemy.
It is only close up that the frenetic pace of a busy newsroom can be truly understood.
It is only through experience that the alchemy of turning newsprint into newspaper can be fully appreciated.
At 72Point working alongside a newsroom is an undoubted advantage. Having the SWNS Group as our parent company means we are in hourly contact with our content users, and actually being able to immerse staff in a newsroom environment with newsroom attitudes gives them an invaluable insight into how the media works.
Trust, Transparency and Traditional Media
Why these are the top takeaways for brands right now
Although the advent of digital news was supposed to – and to some extent has – heralded an end to the finite number of pages that once restricted the profession, it has also given birth to new challenges as brands go in search of meaningful metrics in a landscape where the demand for column inches has seldom been so great.
Last month a new readership measurement standard for the news publishing industry was launched to give a single, “de-duplicated” view across all platforms to publishers and advertisers.
Compared to the NRS, which is a print-focused survey with digital figures taken in addition, Pamco offers a breakdown by platform across print, phone (mobile), tablet and desktop, giving a “total brand reach” that is more robust than the measurements used to date which are subject to generous interpretation and easily corrupted by cookies and bots.
As NMA chairman David Dinsmore said, the measurement keeps news brands in “top position when it comes to transparency” in an age when the measurement of some media is “highly questionable”.
The results of the survey will make for daunting reading for some, because at their heart they show a renewed reliance from consumers on traditional publishers. The Sun was revealed to be the most read news brand in the UK, followed by the Daily Mail and Daily Mirror, all of which boast more than 25 million monthly readers.
It means that an increasing number of brands will consider the success of a campaign based on its ability to make a splash in the national press, but with a tsunami of content blocking the way a splash can easily become a drip if due care isn’t taken, which can be a hard pill to swallow after countless hours of creative work and client liaisons.
Which is why we include national media exposure as a guarantee with all our packages at 72Point. Thanks to our heritage as part of the SWNS Media Group and our ability to work content so that it has mainstream media appeal we have an unrivalled money-back pledge on our projects, which is underpinned by our confidence in our creative.
We are compelled by design to put integrity at the heart of everything we do, as our content is used by the vast majority of national publications, making up for a significant percentage of “front of the book” stories. We don’t publish overtly branded stories and have to pass rigorous controls carried out by news editors to get the story filed, and the media trust us as a result.
But we would be nothing if it was not for the ingenuity of the team to deliver content that works across publications and across channels. 72Point is made up of top flight media experts and PR professionals who make up an enviable hub of creativity. We have former print news editors, a current online news editor and a range of ex-media talent that ensures we deliver projects that are stitched up from both sides, with the best creative being delivered with unrivalled access to the media.
It’s a combination that couldn’t be more apt in today’s media environment. According to this year’s State of the Media survey by Cision, which polled 1,355 journalists from across six countries on their perceptions of the media and communications industries, journalists rely on public relations partners now more than ever, with the traditional press release being the most trusted piece of content.
In an age where budgets are thin and brands are increasingly being relied on to fund content generation, the results are hardly surprising. Out of all the issues the industry is facing, 28 per cent of the journalists surveyed said staffing and resources were the biggest challenges in the industry over the last 12 months.
But before we start popping the champagne corks it is worth considering what this actually means for the PR industry. For a start, this isn’t a call to start bombarding hacks with every piece of ill-conceived content you can get your hands on. It doesn’t mean we should pick up the phone every two minutes and busy the already chaotic desks with more queries. Rather, we should pick out the warnings in this report to unveil where we can really make a difference, and at the top of the list for journalists is sending stories with a “clearly stated news hook” and content that’s “accurate, newsworthy and can be used to enhance their coverage”.
As a result of renewed scrutiny of the sea of content that surrounds us - successful PR needs a more robust benchmark. The smoke and mirrors of digital reach is no longer giving brands the ROI they need. Trusted content in trusted media outlets is what's important now as brands demand more transparency with their campaigns. This is our USP, and it is why, increasingly, 72Point is been seen as a direct line to the news desk.
Truffle Pig: Content Marketing Evolved
It’s a marketing triple entente. Advertising giant WPP, mega-bucks Millennial-magnet Snapchat and the MailOnline have joined forces to form a global digital content agency: Truffle Pig.
The announcement was made on board the swanky MailOnline Yacht during the Cannes Lions International Festival of Creativity, where John Steinberg (CEO, Daily Mail North America), Martin Sorrell (founder of WPP) and Evan Spiegel (co-founder of Snapchat) took a select audience through their new venture.
Here are the takeaways:
- Truffle Pig will focus on native advertising
- This means they will specialise in socially sharable stuff, namely video content, images, GIFs and infographics, as well as developing audiences on social media for brands
- There’s an emphasis on delivery. Initially the test grounds for content delivery will be the MailOnline, Elite Daily and Snapchat
- They’re going after Millennials in particular. Snapchat, with its established base of younger users, will play a key role in reaching their targeted demographic.
“It’s an evolution not a revolution”
WPP and the Daily Mail are the safe, solid foundations; established clients to give Truffle Pig a strong launch, expertise in advertising and news delivery and, in the case of the MailOnline, a deep understanding of creating shareable, compulsive content (let’s face it, we’ve all fallen prey to the sidebar of shame).
Steinberg describes Truffle Pig as “an evolution not a revolution,” an incremental improvement in how content agencies should operate. Having advertiser, content creator and distributor working together as one will surely refine the blueprint on how digital agencies work internally. But the exciting side of things, the delivery of the content, is where Snapchat has the potential to make a real impact.
Earlier this year Snapchat became an advertising platform for brands. If you have the app downloaded and check your snaps now, chances are you will have a branded snap waiting for your long-press. Accepting branded content was a major step in monetising the platform. Truffle Pig represents the next stage, adding news content and opening up the service to even more brands.
And it won’t just be the way content agencies work undergoing a process of evolution. If Spiegel gets his way the Snapchat platform will continue to evolve to suit its new business purposes. Particular emphasis has been placed upon use of “the vertical format” aka. vertical video. This is full-screen video viewed on smartphones and devices. The team at Snapchat are already devising ways to maximise this screen real estate, including the ability to host multiple video feeds on the same screen at the same time.
Increasingly news is being placed in the hands of the consumer. We have become more discerning about the content we consume. The news we choose is curated to our interests and viewed on the platforms we prefer. Facebook has implemented native advertising for years and has an integrated news project in the works, Apple is planning to launch its own news curation product, and now Snapchat has been recognised for its potential to place content.While video is having its day in the sun Snapchat is poised to be an important format for audience/newsroom collaboration. You need only look at the events in Charleston last week to see the potential of Snapchat in frontline reporting, an aspect that will undoubtedly feed into their work with WPP and the MailOnline in the future.
Top tips for achieving video success
Videos entertain, inform and give people access to digestible news on the go. They are also one of the best ways to achieve exposure. In fact, including them in your PR strategy is a no brainer.
There is no greater example of how influential video can be than the rise of the ‘Youtube’ stars. Ordinary, everyday folk turned into celebrities and idols (although I use that term loosely, very loosely) simply as a result of posting a video online. Whether it’s someone giving hair styling tips, baking tutorials or just playing a computer game. The potential influence of video is plain to see.
Dan Patterson of ABC News Radio said that ‘Humans are incredibly visual and powerful, moving images help us find meaning… [And] video helps capture and contextualize the world around us’. It is not surprising therefore that we extended our portfolio of services to include video.
Among our favourite campaigns we have worked on were two social media campaigns for supermarket Asda. One was a video for their Facebook page featuring magician and star of ITV’s Tricked, Ben Hanlin. We filmed Ben at an Asda store in London performing magic tricks for customers, including pulling money from items such as bread, unopened crisp packets and sealed yoghurt pots. The video achieved nearly 1 million views on Asda’s Facebook page.
The other, entitled 'Pimp my BBQ', was a fun, quirky video that unsurprisingly showcased a costumed ‘pimped’ BBQ. The BBQ featured additions such as a selfie stick, iPad stand, neon lights to name but a few. This video had pick-up all across a wide range of sites and proved especially popular with the MailOnline and Lad Bible
We’re lucky to have the services of incredible cameramen, video producers and editors from SWNS behind us to help us make the most of our video content.
If you’re looking to produce a video there are a few things to bear in mind.
1. Audience and Content
Cisco has predicted that video will account for 69% of all consumer internet traffic by 2017, so to truly have a place in this market we need to know what our audience want.
Not only must the video content we create chime well with the survey stories we produce, but we must keep trying to be as inventive and creative as possible. This comes not only from our own creative process but also from watching the video market and staying relevant and in line with what viewers want.
Videos don’t have to be elaborate. Yes sometimes a brief may call for a big stunt or a big name to appear in it but it doesn’t always have to. Sometimes a simple vox pop style video can be just as effective. After all, the people on the street are the people you are trying to attract so why not make them the centre of attention. Look at your brief and decide who you are trying to reach, how you’re going to do it and what style is going to have the most impact.
Watch our video showreel below to see the variation of video styles we've used for our clients:
2. Platform and Length
Only two years ago videos would be produced that could last over 5 minutes for just one story. We have learnt rapidly that most people’s engagement and time spent on a video last no more than 60 seconds, which is why as a rule at 72Point we produce nothing longer than 1 minute. This allows us to keep costs lower for the client - and crucially - we stay relevant for our publishers and help them engage with their audiences.
Videos will become even shorter as the use of mobile devices to access content continues to rocket. Evidence of this can be seen in the popularity of Vine which is based around 6 second videos, and Instagram which only allows 15 seconds. People now spend more time viewing stories on their mobiles than desktops and with that comes a shift in content presentation. This means a mobile-first approach is crucial for 72Point and its clients in 2016. Once you know who your video is aimed at, what you’re trying to say and how you’re going to share it, then everything else should slot into place. But if not here are some of our top tips for video success:
- Make it clear in your headline what the video is about
- Videos must have rich SEO within the metadata
- Be creative in how you link videos to text stories
- Always always share your video on social media
- Keep them short and snappy
- Don't try to be too clever - it can come across as false
- Make the first 8 seconds as attention-grabbing as possible. That’s all our attention span will take to lose interest.
So much is changing in the world of content and video as it continues to play a huge role in the market place. If we can utilise video and embrace the technology that comes with it, and the interactivity it gives audiences, then we and our clients are set for a bright and fun future.
Visit our video page to find out more about our video offering.Written by our video team: Issy Potts and Jessica Macdonald.
TOP TIPS FOR CREATING STAND-OUT BRAND VIDEOS - DAN HARDING & PRMOMENT
"Don’t create an advert. Sounds simple, but brand saturation not only dilutes the content, but loses engagement with the audience." - Dan Harding
Dan, Broadcast Director for Video at 72Point shares his top tip alongside industry specialists for creating stand-out brand videos with PRMoment. Read more here.