VACANCY: SENIOR CREATIVE ACCOUNT MANAGER - PERMANENT
FULL TIME – BRISTOL OR LONDON BASED
Who we are:
72Point is the market-leader in content creation.
We generate, produce and deliver top quality news stories, pictures, videos, visual puzzles and animated infographics to the national news media and beyond.
Our client list includes a string of huge global brands, as well as some of the biggest names on PR Week’s Top 150.
We land coverage every day in print, online and social platforms.
The role will involve overseeing projects for clients from the idea stage to the subsequent issue to the national news media.
The successful candidate will join brainstorms, talk clients through ideas, write up ideas, compile survey questions, write tight, engaging news copy and attend meetings with sales staff from time to time.
They will also liaise with the digital, design and social teams to ensure projects run seamlessly.
Who we need:
We require a senior creative account manager to join our busy team.
The successful candidate will have their finger on the pulse of popular culture and the current news agenda in social, national and international news as well as TV and radio.
They will be confident, organised, efficient and meticulous.
They will also be brimming with great ideas and have the ability to juggle projects while dipping in and out of emails and taking and making calls.
The ideal candidate will have at least 3 years’ experience in PR, and will thrive in a fast-paced, demanding environment.
They will quite possibly be currently working for a PR agency or a busy internal PR department.
72Point is a great place to work; our offices are positive, vibrant and energetic and full of brilliantly creative people who all contribute to making 72Point a phenomenal ideas factory. And during this unprecedented time we are offering a flexible approach to working.
So if you fancy swapping your current role for a key position at a fun, fast moving and unique company, get in touch.
Please include your salary expectations within your covering letter.
Contact email: emma.elsworthy@72point.com
VACANCY: SENIOR CREATIVE ACCOUNT MANAGER – MATERNITY COVER
FULL TIME – BRISTOL OR LONDON BASED
Who we are:
72Point is the market-leader in content creation.
We generate, produce and deliver top quality news stories, pictures, videos, visual puzzles and animated infographics to the national news media and beyond.
Our client list includes a string of huge global brands, as well as some of the biggest names on PR Week’s Top 150.
We land coverage every day in print, online and social platforms.
The role will involve overseeing projects for clients from the idea stage to the subsequent issue to the national news media.
The successful candidate will join brainstorms, talk clients through ideas, write up ideas, compile survey questions, write tight, engaging news copy and attend meetings with sales staff from time to time.
They will also liaise with the digital, design and social teams to ensure projects run seamlessly.
Who we need:
We require maternity cover for one of our senior creative account managers, starting as soon as possible to ensure there is a training period before our current manager takes leave.
The successful candidate will have their finger on the pulse of popular culture and the current news agenda in social, national and international news as well as TV and radio.
They will be confident, organised, efficient and meticulous.
They will also be brimming with great ideas and have the ability to juggle projects while dipping in and out of emails and taking and making calls.
The ideal candidate will have at least 3 years’ experience in PR or journalism, and will thrive in a fast-paced, demanding environment.
They will quite possibly be currently working for a PR agency looking to take a step up to the next level, or could even be on a local or national news publication looking for a move to the ‘dark side’.
72Point is a great place to work; our offices are positive, vibrant and energetic and full of brilliantly creative people who all contribute to making 72Point a phenomenal ideas factory. And during this unprecedented time we are offering a flexible approach to working.
So if you fancy swapping your current role for a key position at a fun, fast moving and unique company, get in touch.
Please include your salary expectations within your covering letter.
Contact email: emma.elsworthy@72point.com
Google isn't moving away from links - it is moving towards more meaningful ranking factors
Guest blog by Jack Peat, Editor of The London Economic
News that a Google algorithm change could be deprioritising the value of links has caused a stir in the SEO world.
Long regarded as a stalwart of the ranking factors there are indications that 'inferred' links - eg brand mentions in context - are becoming increasingly important because Google's algorithms are now sophisticated enough to interpret them.
Where links might once have carried a value of 20 or 50 times that of a brand citation today it is closer to two or three times, depending on the relevance, which is a potentially seismic shake-up if true.
Which it could very well be.
Google changes its algorithms all the time and it has no obligation to tell anyone about it. Sometimes you will get wind of the changes straight away, sometimes you will hear about them in six months time by which point you are already backpedaling.
But this latest change should come as no surprise. Indications that Google was shifting from “exogenous”’ to “endogenous” signals have been there for at least five years. As we wrote in our 2017 white paper, links may well be an indicator of trust, but they are a rater shallow one.
"Google’s algorithms in the future are more likely to incorporate the time people spend on the page and the way they interact with content". Relevance is also key, but the point is to make it work homogeneously, as part of a package.
The underlying shift is that Google is moving towards humanising search rankings. As Rand Fishkin points out, that's because for its first 15 years of existence Google's algorithms were designed by committees of engineers. Today they are designed by people. The old proxies for 'votes' don't rank like they used to.
This is potentially good news as far as the intersection between PR and SEO is concerned. If you already have context, authenticity, relevancy and authority at the heart of everything you do then you are already half way there. If you are already taking a more considered approach towards link building then there should be no issue either.
The key take-home is not that links are no longer relevant, but that they should be considered as just one slice in a more complex SEO pie. Google isn't moving away from links - it's moving towards more meaningful ranking factors.
72Point Wins First Campaign Award
We are proud to announce that 72Point scooped the gong for Best Use of Paid Media at yesterday's PRCA Digital Awards, with our Ben Stokes: Welcome to Manchester campaign with our good friends at Ladbrokes.
The judges praised the project's "strong results from a very simple and effective campaign."
This is our second major industry award and the first for a single campaign. and we look forward to competing for many more honors in the future.
72Point Increases Coverage Numbers During Lockdown
That’s right, you’re reading correctly… We’ve secured almost double the amount of coverage (77% increase) throughout lockdown compared to the same time-frame last year. The team have doubled our efforts and doubled our coverage numbers for our clients throughout the crisis by innovating and adapting to the new normal, and have emerged as Britain's expert coverage agency throughout lockdown, providing quality news generation campaigns.
Our expertise and ability to make brand's message cut through the noise has been more powerful now than ever before. Talk to us today about how we can amplify your marketing message: https://www.72point.com/contact-72point/
72Point Retains It's Place In The PRWeek Consumer Rankings
By Chris Pharo
I am absolutely delighted to see us remain in the top 15 UK consumer PR agencies, according to the PRWeek Top 150 list.
We've also gone up one place from 48th to 47th on the general Top 150 list.
I'm proud that we've retained our status in the industry, consolidated the team, delivered work for so many brands and other top 50 agencies - and now have a new offering in PLAY.
2020 will be the year we demonstrate our fortitude and flexibility as we adjust to the new normal.
Our Diary Is Filling Up...
There has been a notable increase in our clients requesting news generation support in recent weeks, cementing the importance of brands staying at the front of consumers mind now more so than ever. Clever content has always played an important role in marketing strategies, but in times of uncertainty, we place ever increasing value in the publications we trust.
People have more time on their hands and are constantly checking in with their favoured publications for engaging content that provides some light relief. Publishers are also actively seeking stories that engage, and there is plenty of appetite for PR activation.
That’s where we come in.
Our calendar is filling up, and the response we've been getting shows that demand is strong. Unique opportunities present themselves daily for brands to reach their consumers in powerful and meaningful ways.
We landed 2,590 pieces of coverage over 45 projects in March alone, and that count has already increased to 55 projects for April. We are specialists in landing stories on their desired platforms and liaising with clients on the expert messaging these stories contain.
Contact us now to talk about your news generation project, support on distributions/sell-in and widespread media coverage.
Rowan Adams Joins the Team
72Point is excited to announce Rowan Adams has joined the team as Director of Communications.
Rowan has 15 years' experience in the PR industry holding roles in broadcast and start-up businesses, including Sky and the BBC. He has spent the past 6 years working in high-growth start-ups in D2C, fintech and streaming services. He joins from Patch Plants, where he lead the PR and Partnerships function, and was the one behind the World's First Plant Hotel. He will head up our marketing function and bring a brilliant creative mind to the team.
2019: What a Year
Managing Director Chris Pharo
We entered the PRWeek top 50.
Our digital team landed our first major award - winning in-house team of the year at the PRCA digital awards and received a string of other nominations - as well as being finalists at the Creative Shootout.
We were finalists of Creative Moment Awards 2019, with our FlowerExpress campaign for Heathrow Express shortlisted for Experiential Marketing Campaign of the Year.
Our PR support for Channel Mum's Mental Health campaign resulted in the campaign winning the Best Use of Influencers in PRWeek's Campaigns For Good Awards.
We were shortlisted at PRMoment Awards 2019 (ChannelMum Mental Health campaign) and at the Drum Marketing Awards 2019 (PR category: ChannelMum Mental Health campaign and Travel and Tourism category: Accor Hotels, From the Heart campaign).
And our Denim Report for Lyst was awarded with the Awwwards Site of the Day Award.
2019 was the year that saw us strengthen our social offering significantly, now commanding over 500,000 page likes across our owned social channels.
It was also the year we launched the OnePoll app - making our brilliant research engine mobile friendly, built an elephant out of batteries for H&K and their client Duracell to highlight the scandalous amount that go un-recycled and the damage they do to our environment and turned a boring train carriage into a stunning floral display that left commuters utterly delighted for Heathrow Express.
We also helped changed perceptions for Volkswagen and installed them at the forefront of the electric car revolution and created the stunning Lyst Sneaker Intelligence Unit that drove a 47 percent increase in traffic to their website.
We helped Ladbrokes welcome the Australian cricket team to Manchester in unforgettable style.
And it was the year when we achieved an incredible 22,233 pieces of coverage for our clients with our brilliant news generation.
Could not be prouder of the team and can't wait to see what 2020 is going to bring.
PR SPECIALISTS JOIN 72POINT OPERATION
Award-winning PR specialists Rebecca Maund and Nicola Rowley have joined 72Point as the agency develops its output of news-ready multimedia content to support consumer PR activity.
PR strategist Rebecca Maund has a 15-year track record of delivering award-winning campaigns for Splendid Communications, Lexis and Borkowski, managing high-profile accounts such as Royal Mail and Debenhams.
Nicola Rowley is the award-winning Founder of NJRPR, providing strategic PR and Communications advice to female entrepreneurs and clients across the Entertainment and Leisure sectors. Nicola has been responsible for overseeing the publicity remit at Thorpe Park Resort and launching some of the BBC’s highest-profile international programmes.
What has attracted both specialists to the 72Point operation is the sheer scope of its potential as an agency and the strength of its core offering. Rebecca Maund said, “I am thrilled to be joining 72Point at such an important time in their history. I am excited to build on the company’s proven track record in creating stand out news content, to deliver award winning campaigns.”
72Point, which currently ranks at number 48 in the PRWeek Top 150 UK PR Consultancies attributes its growing success to delivering quality, trusted news content in trusted media outlets, packaged up with multimedia assets to engage publishers and audiences alike. The service known as News Generation has become a staple service for growing and established brands who need to increase their mainstream media appeal.
Director of Strategy Jay Williams, who founded 72Point in 2001 and has hosted a series of thought-leadership events around news generation, defines it as “the art of engaging the media intelligently”.
With the addition of Rowley and Maund to its ranks, 72Point is set to refine and develop its strengths as one of the most successful creative communications agencies in the UK.
Managing Director, Chris Pharo, said: “Having the kind of talent and expertise that Rebecca and Nicola bring to the table will only support our current trajectory of being one of the most successful media relations operation in the business. I am incredibly excited to see some of our new projects develop under their charge.”
72Point is a top 20 consumer communications agency that provides unique creative and unrivalled distribution for some of the biggest brands such as British Airways, Virgin Media, Sky and Lyst.