Start A Conversation - Christmas Campaign in support of The Silver Line
November 30 - December 31 2017
In 2017, 72Point launched it’s first Christmas Campaign with The Silver Line – the only national, free and confidential phone line dedicated to older people suffering from loneliness and part of the Jo Cox Commission on Loneliness (2016 - 2017).
We used our talents to #StartaConversation about loneliness and pledged to donate £100 from every new business project we received in December to support The Silver Line’s work.
Our supporters came forward to start a conversation about loneliness in our campaign video. Three brave people, including Luisa, appealed to anyone
watching to “keep talking to each other” – reminding us that we have the power to change someone’s day and create connections that count.
The campaign raised £1,400 and achieved national coverage for The Silver Line in The Independent, The Sun and The Evening Times as well as Scottish Sun and The London Economic, reaching over 288K coverage views and an online readership of 253million.
We also supported the charity's national #FoamAlone campaign on our social media channels, with raised £2352 in donations, as well as reaching hundreds of new supporters. The money raised helped The Silver Line to answer an additional 450 calls over the Christmas period.
Brand new website launch
January 22 2018
2017/18 was a turning point for 72Point, and this was reflected in the launch of our brand-new website. We achieved a record breaking year in 2017 by going back to basics. We have expanded into areas such as social media while solidifying our national media base with our basic principle that good stories perform well on any platform. And the proof is in the pudding. We let the numbers do the talking in our 2017 round-up
Prolific North Live 2018
February 28 - March 01 2018
Prolific North Live provided 72Point the opportunity to network with the biggest movers and shakers of the Digital industry. It also allowed us to showcase our digital content and social outreach work through the Digital Keynote Theatre, which featured talks from industry leaders from BBC, Channel4, Barclays and The Sun. It was a fantastic way to share our message up North as leading news-generation and content experts.
Download the event e-book, Prolific North Live - What Marketers Want 2018
Related blogs:
- Why PR Needs to be a Valuable Part of your 2018 Marketing Strategy
- How to Make the Most of Marketing Exhibitions
- The Future of Digital Media is in the North – Here’s Why
Watch highlights from the 72Point Digital Keynote Theatre in our exclusive video:
PRCA Digital Awards 2018
April 5 2018
72Point is thrilled to be shortlisted as In-House Digital Team of the Year at the PRCA Digital Awards 2018. Our team will be there on the night to present the Best Social Media Award category and the award for Best Digital Journalist/Blogger Award. The PRCA Digital Awards 2018 will be judged by some of the biggest names from the worlds of digital leadership, communications and journalism.
PR360 2018
April 19 - 20 2018
Head of Digital, Jack Peat, will moderate a breakout panel at this year’s PR360 Conference on “How PR’s should adapt to the new media age”. As well as heading up all of 72Point’s digital and social media outreach work, Jack is also the founder and editor of The London Economic (TLE) - which was the most shared news publication of the 2017 General Election - and also a regular contributor to the Independent online, VICE and Huffington Post.
View Jack's Keynote Address from Prolific North Live on how the North has become the digital media powerhouse of Britain.
Watch the highlights from the 72Point Digital Keynote Theatre below:
Prolific North Awards 2018
May 28 2018
72Point is proud to sponsor the Video of the Year category at the Prolific North Awards 2018. The awards recognise and reward exceptional talent in the creative and media industries across the North of England. Read why we are celebrating the rise of the Northern Digital Media Powerhouse here.