72Point one of the fastest growing PR agencies in the country
72Point has been ranked as one of the fastest growing PR agencies in the country following another stellar financial year.
Continuing to deliver quality campaigns for our clients on a consistent basis 72Point went from strength-to-strength last year, adding to and refining our wealth of services as well as expanding as an organisation and reaching a number of important milestones along the way.
We ranked as the ninth fastest growing PR agency in the recent PRWeek listings, epitomising the dynamic year we’ve had. And we don’t plan on slowing down any time soon. This achievement is down to a number of crucial innovations we have made to enhance our team and ensure we are able to expertly provide creative solutions to some of the nation’s biggest brands, with our team members showing a commitment to constantly innovate, evolve and adapt to an ever-changing media landscape.
We also jumped up five places on the consumer PR agency rankings from 19th to 14th on PRWeek’s B2C benchmark, cementing our position as one of the nation’s leading providers of engaging market-leading stories. We specialise in connecting brands to the audiences that matter the most to them, with unrivalled knowledge of the best platforms to reach them. Take a look at some of our work here.
When it comes to the overall PRWeek Top 150 list, we’ve climbed 6 places into the top 50 to number 48. News generation has this year stepped out of the shadows to become an increasingly valued PR discipline, with 72Point uniquely poised to deliver campaigns that cut-through media noise and tap into the news agenda.
2019 is already off to a flying start, with the team celebrating our first major award win, scooping the PRCA In-House Digital Team of the Year Award and getting the ball rolling with smashing campaigns for clients including Volkswagen, Sky Mobile and Lyst.
We’re all looking forward to another action-packed year with many more achievements to come!
72Point Continues the Climb Up the PRWeek Top 150
72Point continues the climb up the PRWeek Top 150, rising 6 places to 48th after an exciting and action-packed 2018.
The rise marks the rapid growth that has taken place at our agency across the last year, with news generation becoming an increasingly valued PR discipline, serving both clients and the media.
We look forward to another action-packed year in 2019.
How well do you know your bones?
Content Marketing Assets For Vitabiotics
Millions of Brits are unable to tell their femur from their fibula.
We created a highly-engaging quiz for Vitabiotics to test Brits' knowledge of the skeletal system, and whether or not they can identify where various bones can be found in the body, landing coverage in Mirror, Independent, Northern Life and The London Economic.
A spokesman for bone supplement Osteocare, which commissioned the research said: “From a young age, you start to notice signs your body isn’t quite as healthy as it once was.''
How well do you know your bones? Take our test to find out:
To find out more on our content marketing services, visit: https://www.72point.com/pr-services/content-marketing/
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CSR specialist Lisa Malyon joins 72Point
Award-winning CSR specialist Lisa Malyon joins 72Point, supporting our vision of supporting more household name brands with campaigns that engage audiences and tackle today’s biggest issues.
72Point is a top 20 consumer agency that provides unique creative and unrivalled distribution for some of the biggest brands such as British Airways, Virgin Media, Sky and Lyst.
We also have a strong Corporate Social Responsibility record and provided over £140,000 of pro-bono PR support in 2018 to charities including Children with Cancer UK, British Lung Foundation, Social Enterprise UK and Young Epilepsy as part of our annual Charity of the Year initiative.
The addition of award-winning entrepreneur, active campaigner and PR agency owner Lisa Malyon to our team will bolster our talent for delivering PR campaigns that create positive change, for long-term brand benefit.
Managing Director Chris Pharo said: “Lisa’s talents ensure we deliver more engaging campaigns and viral stories that direct the nation’s conversations and support our clients’ CSR objectives.”
Malyon said: “My belief is that every business has the capacity and budget to deliver a CSR campaign that will impact others whilst impacting the bottom line, and I’m keen to challenge anyone who thinks differently.”
Once synonymous with PR surveys, 72Point has evolved the PR technique of News Generation into the art of engaging the media intelligently, harnessing the power of its unique creative and vast media network to deliver mass exposure for household name brands.
Last year, our media coverage views topped 504 million; our work on the consumer launch of Volkswagen’s partnership with Tesco and PodPoint to create the UK’s biggest free EV charging network secured 455 pieces of coverage in 27 countries.
72Point Named In-House Team of the Year at the PRCA Digital Awards
72Point's Digital Team went from strength-to-strength last night after scooping the In-House Digital Team of the Year award at the PRCA Digital Awards 2019.
Winning this prestigious award marks a milestone moment for the team, who have become a core part of the 72Point operation, enabling clients to achieve significant results by leveraging our market-leading digital infrastructure.
The team is now relied upon by 80% of the top 150 PR agencies as well as major brands. And we deliver. Last year, our media coverage views topped 504 million, with engaging campaigns and viral stories that directed the nation’s conversations.
In the last year, the team have developed products specifically to boost our client’s SEO using online media. The Breakthrough Package includes a guarantee of at least one follow link on a site with a DA of over 90, as well as including highly-engaging visual assets and a social media boost. The average Breakthrough Package achieves over 150 pieces of coverage on high DA sites, regional publications and relevant titles.
The growth in coverage numbers, views and engagement, coupled with new social publishing channels has propelled 72Point into one an industry-leading digital communications firm used by brands and agencies across the country, with our best performing campaigns adopting a strong digital-first approach.
Head of Digital, Jack Peat, said: "We are thrilled to have picked up such a prestigious award at last night's event.
"It is fitting recognition of how far we have come as a team and the hard work we have put into developing one of the most robust service offerings on the market.
"72Point has evolved into a digital-first agency putting online publications, social media and SEO at the heart of everything we do.
"This award, along with three other shortlisted entries, is testament to how much we have advanced in the digital environment".
The Marketing Show North - Highlights
With over 10,000 digital marketing and PR professionals from all over the UK and 3700 delegates passing through it's doors, it's safe to say The Marketing Show North was a great success. Thanks to all our speakers for sharing vital industry insights across two days in our News Generation Keynote Theatre.
Check out our highlight video here:
Accor Hotel's Campaign Shortlisted For Drum Marketing Award
We're thrilled to announce that one of our favourite campaigns is also shortlisted in the Travel & leisure Category for The Drum Marketing Awards 2019.
We created four incredible brand moments for Accor Hotels' 'From the Heart' campaign to build their reputation for people-centred services across all their hotel brands.
Click here for the full campaign breakdown.
72Point Shortlisted For Drum Marketing Awards - PR Category
Our project with Channel Mum to raise vital awareness of maternal mental health has now been shortlisted for it's second awards, The Drum Marketing PR category.
A young mother submitted footage of her panic attack to parenting network Channel Mum, letting anxiety sufferers know they’re not alone.
Our expert handling of her story secured international news & TV coverage to raise awareness of maternal mental health and is also shortlisted for the PRmoment Awards 2019.
In an age where SEO is king, this project ruled
By Head of Digital Jack Peat
Last year we made a bold declaration. Following a period of sustained growth in the digital environment we announced that we had created the perfect PR package for SEO that delivered on multiple touchpoints to provide one of the most advanced search products on the market. And now we have the proof in the pudding.
PR AND SEO
Although the intersection between PR and SEO has been widely documented, few have been able to keep pace with the demands that new algorithms place on content creators looking to use media to elevate brands into high-ranking positions.
Follow links have become scarce, social signals are hard to obtain and garnering traction across high-authority and relevant media is no mean feat. But it can be done.
BREAKTHROUGH PACKAGE
72Point’s Breakthrough package has been designed to satisfy the full range of criteria outlined by search engines from a marketing perspective. We understand the importance of high DA follow links and so include them as a guarantee with every project we run. We understand that high engagement, traffic flow and quality of content is key too, so we strive to deliver on those fronts as well.
But don’t take our word for it.
SEO PROJECT FOR LYST
Last month we ran an SEO project for fashion search engine, Lyst to help recruit experts for its Sneaker Intelligence Unit – a community of sneakerheads to provide unique insights into the sneaker market. The MI5-esque interactive test housed on its site aimed to boost their search visibility in the sneakers market and was distributed to the national media.
The campaign garnered 126 pieces of coverage in both national and internationally relevant publications. The Daily Mail, Fox News and the Evening Standard were among the biggest scalps, but coverage in the Fashion Network, Fashion United and WWD ensured we also delivered on relevancy too.
Of the 126 titles that covered the story, 82 of them linked to the Lyst platform, with 4 follow links coming from sites with a DA of over 90. The campaign drove tens of thousands of people to the page and created a significant social buzz, getting shared almost two thousand times and ramping up the page’s social signals.
In all, it delivered across all key objectives and demonstrated how, done well, PR can provide the perfect tool for marketing your site to boost search visibility.
For further information, take a look at the coverage here, and take the test for yourself here.
For assistance and information on the news generation services we provide, contact us here.
#ASKANAPPRENTICE
Former Marketing Apprentice - now full-time employee - Geo Craig writes on his experience of being an apprentice at 72Point:
If you had asked me what my feelings were at the start of my apprenticeship I would have responded with three simple words; fear of jargon. When starting out as an apprentice on the marketing team of a Top 20 consumer PR agency you find yourself asking everyday “what does this all mean?” and “how many times can I get away with asking someone to repeat something before I seem crazy?” It’s safe to say that after coming from a career as an academy footballer at a professional team I would have to suffer being the village idiot for a while. But sometimes being fresh on the scene can be your biggest strength.
After taking the necessary time to settle in and get to know my colleagues I started to find that people were surprised by my fresh outlook on the PR and marketing industry. I found I was able to bring a new element of creativity and even spontaneity to the table, rather than reverting to type and doing things that I believe to be true because someone taught me so. When you have a fresh pair of eyes you’re able to attack a variety of challenges in an infinite amount of ways and you just throw out all kinds of ideas ranging from bonkers to brilliant.
Using an analogy that makes sense to me, I liken it to how modern football managers are increasingly selecting young players so that they can tactically mould them into the role they need them to carry out, rather than picking seasoned professionals who have experience but may be set in their ways.
Of course it helps to have mentors around you. I believe that a young professional is only as good as the experienced individuals who they can constantly learn from and who support them. At 72Point, there’s been no shortage of mentors. At times, being a fly on the wall and observing the day-to-day operations of various people in various teams (design, creative/idea generation, social media, account managers, video etc.) has been the most effective form of professional development. It’s been a rare opportunity to get to grips with so many different areas of an industry and the possibilities are truly vast for an individual who grabs opportunities with both hands.
I’ve now been at 72Point for a year and a half, and every now and then I have to take a step back and acknowledge just how much I’ve learnt in such a short space of time. Managing and coordinating events, handling our social media accounts, maintaining our website and the day-to-day uploading of content to it are just some of the many responsibilities I’ve been able to get to grips with and now at the age of 20 I find myself in a full-time role, having been offered the job by 72Point at the end of my apprenticeship with a year’s professional experience under my belt. Also, the networking opportunities have been incredible. Being able to attend events and meet marketing professionals, make friends and set up knowledge sharing sessions has been invaluable and possibly the best part of my apprenticeship.
The biggest testament to the start my year as an apprentice has given me is that I’ve gained an appetite for new challenges and new responsibility. I’ve discovered a confidence in myself and the ability of young people to allow themselves to be molded, and quickly immerse themselves into anything. Two years ago I was playing against some of the top U18 footballing outfits up and down the country and couldn’t tell you the first thing about a marketing strategy, now I find myself with a significant amount of marketing experience and on a pathway to more knowledge.
72Point's social channels will be taken over tomorrow by two of our apprentices,, use #AskAnApprentice to get your questions across and get insight into a working day here at 72Point!
For more info on our career opportunities, visit: https://www.72point.com/careers/