DIGITAL CONTENT MARKETING STRATEGIES

Engage your audience with branded visual assets

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We can craft a content marketing strategy that identifies where your target digital audience exists and the best methods and channels to reach them.

We’ll discuss what you want to achieve, the time you want to do it in and who you want to target. That helps us begin to develop a content strategy, using persona and keyword research to form relevant goals and objectives. As part of this, we’ll analyse how your brand’s digital channels are currently performing.

Optimsised Content for Successful Digital Marketing 

We can work with you on the best ways to promote your content in order to achieve your digital marketing strategy objectives.

You’ll end up with content that is highly optimised for search, and our expertise in social media marketing, building email campaigns, influencer marketing and an unparalleled relationship with national and regional media across the UK will provide you with the digital outreach you need to achieve your goals.

Content marketing services include:

We believe we’re uniquely placed to develop highly optimised content – backed up with the most powerful PR service in the country – using an array of diverse digital content assets including:

 

  • Animation / Animated GIFs
  • Micro-sites
  • Infographics
  • Interactives
  • Quizzes / Puzzles
  • Reports
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Animation

As part of an integrated campaign strategy, we produced a series of assets for Cardiomyopathy UK to use across all of their social channels and website, as well as in the media. We created animations, graphics and video that aimed to dispel the misconceptions surrounding Cardiomyopathy.

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Micro-sites

Caritas Europa looked to 72Point’s design team Drench to help them develop a campaign microsite. The campaign’s main aim was geared towards promoting participation in the 2019 European Elections in the face of historically low voting numbers in the previous elections.

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Infographics

Every year one in four of us will experience some kind of mental health problem. For Eve Sleep we conducted research to find out how stress effects peoples sleep and visualised the results with an infographic.

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Interactives

A highly complex platform that enabled fashion search engine Lyst to recruit experts for its Sneaker Intelligence Unit – a community of sneakerheads to provide unique insights into the sneaker market. By creating a 16-question interactive test instead of a traditional job listing, 72Point helped Lyst to attract 24,000 website visitors in just one day.

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Quizzes / Puzzles

To accompany the news story we created a quiz that was hosted on Ordnance Survey’s National Map Reading Week microsite. The quiz was taken 27,000 times and helped drive over 4,000 uses of the campaign hashtag.

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Reports

Sue Ryder, a leading provider of palliative, neurological and bereavement support, worked with OnePoll to get a better idea of the UK public’s awareness and attitudes to neurological conditions. We presented the results of the survey within a branded report that was made available for online viewing as well as being printed.

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Digital Content Marketing Case Studies:

infographicsquizzesassets