The campaign centred on new research exploring whether children know what to do in an emergency, who to call and how to communicate their exact location to emergency services.
To bring the findings to life, we worked with two young case studies whose story demonstrated the life-saving impact of what3words in a real-world situation.
After an accident in a remote woodland location, one child was able to call 999 and use what3words to pinpoint their exact location, enabling emergency services and the air ambulance to reach the scene quickly.
Rather than relying solely on the research, the campaign focused on authentic human stories and high-impact visuals. Filmed on location alongside an air ambulance pilot, the piece combined first-hand accounts with original imagery from the incident, creating a compelling narrative that immediately resonated with broadcasters.
Featured on Sky News, BBC Radio 5 Live, BBC Points West, as well as multiple BBC and Heart stations across the UK.✳︎
The strength of the story, combined with expert voices, a striking location and powerful visuals, helped secure top-tier coverage across national and regional media. The campaign aired on Sky News, with additional coverage secured on BBC Radio 5 Live, BBC Points West, as well as multiple BBC and Heart stations across the UK.
72Fest is hosted by 72Point.
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