72Point Broadcast helped Airtasker and Wilful Group turn a workplace trend into a national broadcast success story, securing multiple live mentions on Heart Breakfast and building momentum for further BBC News and BBC World coverage with their CEO.
10 Brand mentions on Heart Breakfast.✳︎
Rather than relying solely on the research findings, the campaign focused on the quirky and highly shareable human stories behind
the data.
The professional queuer case study immediately captured producer interest and helped secure a coveted interview slot on Heart Breakfast with Jamie Theakston and Amanda Holden.
During the live segment, the presenters became fascinated by Airtasker itself, leading to extensive discussion of the platform, the unusual jobs available and the opportunities it creates.
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