Hotel booking platform hoo set out on a valiant mission to prepare the UK’s pooch’s for the Summer holidays.
In our third campaign with the hotel booking specialists, we turned our attention to man’s best friend and the danger of sun exposure to dogs and created the pooch protector. A brand new doggy sun cream brand to get the nation’s pups to slip, slap, slop this summer.
The pandemic and lockdown caused a surge of new dog owners with an estimated 3.2 million households welcoming a furry friend during this period. So we teamed up with vet Dr Anna Ewers Clark from the Blue cross to give new owners the top tips on dog safety in the sun.
We also created a brand new public service video that gave new dog-owners the top tips on how to apply pooch protector to their pups, and shot and produced a tongue-in-cheek, eighties-style infomercial.
This campaign outstanding level of both national and lifestyle coverage including hits in the Times & Daily Mail.
PLAY X Hoo - Pooch Protector from PLAY on Vimeo.
104 pieces of coverage ✳︎