SUMMARY

NATIONAL MEDIA COVERAGE FOR VOLKSWAGEN

72Point supported Volkswagen’s ad campaign, featuring billboards that are painted with pollution eating material ‘Airlite’. The billboard campaign was to launch their new emission-free ID.3 model. We crafted a news story and landed widespread media coverage across print and digital outlets to raise awareness of the environmentally-friendly campaign.

OCT 2020

View Coverage Review

23

Pieces of coverage

587K

Estimated coverage views

1.8M

Daily Readership


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