CRICKET ON THE TUBE

SUMMARY

PR STUNT FOR CHANCE TO SHINE

We transformed a tube carriage into a live game of street cricket for Chance To Shine… and passengers were left stumped.

Our video team produced the brilliant piece of content off the back of an increase in interest in the sport from the younger generation – sparked by England’s amazing Cricket World Cup win – delivering print and digital coverage of the story in nationals such as Metro, Star, Sun and Mirror.