OBJECTIVES
Cardiomyopathy can affect anyone, at any age, and misconceptions around the condition condition can be a daily struggle.
The ‘Heart Bleeps’ Campaign is centered around confronting stereotypes of what people with heart conditions look like. These assumptions lead to people with cardiomyopathy facing challenges when it comes to employment, benefits and lifestyle. Assumptions can also lead to people with cardiomyopathy not seeking medical help or being misdiagnosed by medical professionals.
SUMMARY
As part of an integrated campaign strategy, we produced a series of assets for Cardiomyopathy UK to use across all of their social channels and website, as well as in the media. We created animations, graphics and video that aimed to dispel the misconceptions surrounding Cardiomyopathy.
