THE FINGER FASHION SHOW

SUMMARY

NATIONAL COVERAGE FOR WPR AND SEKONDA

We partnered with WPR Agency on their client Seksy’s Finger Fashion Show – featuring their new ‘Edge’ collection – with quality video content of the catwalk and tailored distribution, landing hits in Express, Sun, Star and the front page of Telegraph Business.

In this project, we found that 40 per cent of Brits felt “lost” without a timepiece, and over a quarter consider a wristwatch one of the most important accessories in one’s jewellery box. To boost awareness around this campaign our broadcasting team filmed three hand models strutting their stuff down the hand-sized runway, which was created by Steve Day, who spent 40 hours creating the 1:12 scale catwalk.

Helen Carnall, from Seksy, said: “If you’ve got a passion for fashion, love a manicure, and you think you might have what it takes to be a top hand model, then we want to hear from you.”

DEC 2019