A LIFETIME OF TECH

SUMMARY

NATIONAL MEDIA CAMPAIGN FOR MUSICMAGPIE

We know we’re all guilty of hanging on to sentimental tech for a little bit too long, even if we’re not using it so much. Maybe it’s that CD you love so much, an old VHS that you can’t even watch anymore because you don’t have the necessary tape player or a trusty old laptop – but just how much do we spend on technology over a lifetime? We worked with Music Magpie to find that adults spend around £40,000 on tech in a lifetime, including 21 mobile phones, 16 games consoles, 16 laptops or computers and 126 charging cables. The research was conducted as part of a news generation campaign for MusicMagpie, landing coverage in 27 publications, including The Daily Express, Record, Mirror, Daily Star, Metro, Sun and more.

APR 2020