By Head of SEO, Marten Lazarus
We are proud to announce that 72Point’s average domain authority – for the coverage output we achieve – continues to rise. Throughout April we hit a new high of an average of 67 across our coverage tally.
Adding to our average tally of 46 articles secured per campaign, that DA average is up 15% this year alone.
This is an important metric that points to a commitment to securing quality coverage, that helps move the dial on our client’s objectives. In recent years, we have put a considerable amount of focus on taking the quality of our coverage to the next level, so we are delighted with this marked improvement.
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking.
Domain Authority is based on data from Moz’s Link Explorer web index and uses dozens of factors in its calculations. The actual Domain Authority calculation itself uses a machine learning model to predictively find a “best fit” algorithm that most closely correlates link data with rankings across thousands of actual search results that they use as standards to scale against.
