PR News & viewsAll the latest updates and opinions from team 72Point. How to Turn a Viral Joke into a PR Payday, Before It’s Over by 72Point20 August 2025Read More Why Earned Media Matters More Than Ever in the Age of LLMsby 72PointRead MoreInternational Women’s Day 2025by 72PointRead MoreHow to Get PR Coverage During a Pre-Election Period by Andy RuddRead MoreInsights From PR360by James PinnigerRead MoreExploring the Impact of AI in PR and Journalism: Insights from our recent roundtable breakfast by James ColemanRead MoreNavigating the PR Industry as a Mum to a Child with SEND: Insights and Strategies by Geo CraigRead More