On Tuesday we gathered experts to discuss the profound influence of artificial intelligence (AI) on public relations (PR), journalism, and visual communication. Moderated by our own Sam Brown, the event featured insightful discussions and demonstrations on the role of AI in shaping content creation, crisis management, and ethical considerations. Huge thanks to Stuart Bruce from Purposeful Relations, Karyn Fleeting from Reach PLC and AI artist Duncan Thomsen for joining us and sharing their knowledge. 

Below we delve into some key highlights from the event, but you can also rewatch the full discussion HERE.  

AI in PR and Journalism 

The discussion opened with the practical applications of AI in PR and journalism. Karyn highlighted the automation of routine tasks such as research, media monitoring, and audience insights, emphasising the need to balance automation with human expertise. Stuart delved into the role of AI in personalising content and pitching strategies, while exploring the intersection of AI and PR innovation. 

Karyn discussed AI’s transformative impact on data-driven reporting and investigative journalism. The conversation also touched on the benefits and challenges of incorporating AI tools into journalistic practices, with a keen focus on maintaining editorial integrity and accuracy. Stuart provided insights into the implications of AI advancements for PR professionals, highlighting the importance of adapting to evolving media landscapes. 

AI’s Influence on Creative Ideas 

Duncan’s captivating artwork served as a backdrop to explore AI’s influence on creative ideation and visual communication. The panel discussed the potential of AI to contribute to creative processes traditionally driven by human intuition and imagination. The conversation also delved into the implications of AI-generated content for PR and journalism, sparking thought-provoking reflections on consumer perceptions and engagement. 

Enhancing Visual Storytelling with AI 

The panel examined how AI enhances visual storytelling in PR and news media, with Karyn shedding light on its role in generating compelling images. Stuart explored AI’s efficiency in content creation, particularly in generating visually engaging materials. Duncan raised ethical considerations surrounding the use of AI to manipulate and analyse images, prompting discussions on transparency and accountability. 

AI in Crisis Management 

The serious side of AI deployment was explored, particularly in crisis management scenarios. Stuart elaborated on AI’s role in sentiment analysis and real-time monitoring during crises, citing examples of successful AI-driven strategies. The discussion underscored the importance of leveraging AI technologies to detect and respond to emerging news and trends effectively. 

Ethical Considerations in AI 

Ethical considerations took centre stage, with Karyn sharing insights into Reach’s comprehensive AI policy. The panel delved into the ethical implications of bias in AI algorithms for PR and journalism, advocating for transparency and trust-building measures. Discussions also revolved around addressing privacy concerns related to AI data collection and usage, highlighting the need for robust ethical frameworks. 

Future of AI in PR and Journalism 

As the event drew to a close, the panelists pondered the future of AI-driven PR and journalism. They identified key skills and knowledge areas essential for success in the AI-driven landscape while acknowledging adoption barriers and emerging trends. The conversation concluded with optimistic predictions for the continued evolution of AI in PR, journalism, and visual communications, underlining the transformative potential of responsible AI deployment. 

We have more great events in the pipeline – If you’d like to be included on the invite please email victoria.obrien@72point.com.