PR Archives - Page 3 of 6 - www.72point.com

How mentoring can further your PR career

19th August 2015 Featured, PR 0 Comments by Rich Jenkins

With the A level results and intern opportunities on the rise in the PR industry I wanted to take the opportunity to write about a topic which is very close to my heart, mentoring. We all start with some form of dream, goal or expectation of how life should be. In the school of life ...

Breakfast News: How Media Consumption Has Become Routine

27th July 2015 Digital, Featured, Our Family, PR 0 Comments by Jess

Most mornings I’ve looked at my phone before I’ve even had a chance to open both eyes. Swiping off my alarm, I’ll immediately raise the handset above my hideously scrunched face and, with one gunky eye half-open, allow the glare to bring me round to full consciousness. First, I’ll deal with push notifications. Not thirty seconds awake ...

Apple’s Swift response to Taylor provides mutually beneficial PR

23rd June 2015 Celebrity, Featured, PR, Topical 0 Comments by Emma Elsworthy

Yesterday, in an unexpected turn of events, Apple caved after receiving a bold request relating to its new franchise, Apple music. The most successful and valuable company on the planet submitted to an open letter from a 25 year old ex-country singer from Reading, Pennsylvania. But Taylor Swift isn’t any 25 year old. With over ...

Reinventing the Wire

4th June 2015 Digital, Featured, Our Family, PR, Research, Topical, Visual Content 0 Comments by Ruth Davison

In 1978, a small news and pictures agency was founded in Bristol providing news and pictures to local and national press. Almost 40 years on, SWNS is the biggest independent news wire in the UK supplying some of the world’s most hard-hitting content to major newspapers, magazines, broadcasters and websites employing more than 100 editorial ...

Generation Editor: a report by 72Point

25th May 2015 Digital, Featured, Our Family, PR, Research, Visual Content 0 Comments by Ruth Davison

The Social Media Election. Was this it?

6th May 2015 Digital, Featured, Just Saying, Marketing, PR, Topical, Visual Content 0 Comments by Jake Tilley

Five years ago, at the time of the last general election, I was studying for my undergraduate degree. For the first time ever I felt the election buzz. Although I personally wasn’t that interested, I found myself surrounded by people who couldn’t shut up about it, and everyone, of course, was voting Lib Dem. This ...

Lessons in Storytelling: Aesop, Samuel Johnson and Prehistoric Life

30th April 2015 Featured, PR, Topical 0 Comments by Asa Baaw

Storytelling isn’t new – as a form of communication, it’s existed for over 40,000 years. It’s been a durable format, fulfilling its purpose from rock painting to hoop dancing, mythology to fables – all the way to the printing press and our current marriage of mobile tech and social media. However, the core principles of ...

Advertising Isn’t Dead

29th April 2015 Digital, Featured, PR, Topical, Visual Content 0 Comments by Ruth Davison

In marketing and PR circles you are constantly hearing prophesies of the demise of one or the other. Advertising is dead! PR is finished! It’s a little like Monty Python’s renowned parrot scene: “I wish to complain about this parrot what I purchased not half an hour ago from this very boutique.” “Oh yes, the, ...

“April Fools!”: The Best of April Fools 2015

1st April 2015 Featured, Just Saying, Marketing, PR, Topical 0 Comments by Jake Tilley

Sledgens and Legends: The 2015 Cricket World Cup in Tweets

23rd March 2015 Digital, Featured, Just Saying, PR, Topical 0 Comments by Ruth Davison

At the risk of sounding like a bitter Englishman, the 2015 Cricket World Cup has been a bit of a laborious affair. Ever since that fateful day in Adelaide when England failed to overcome Bangladesh (BANGLADESH!) to reach the knock-out stages I have been huffing and puffing about the long-winded nature (irony of ironies for ...

PR

How mentoring can further your PR career

Breakfast News: How Media Consumption Has Become Routine

Apple’s Swift response to Taylor provides mutually beneficial PR

Reinventing the Wire

Generation Editor: a report by 72Point

The Social Media Election. Was this it?

Lessons in Storytelling: Aesop, Samuel Johnson and Prehistoric Life

Advertising Isn’t Dead

“April Fools!”: The Best of April Fools 2015

Sledgens and Legends: The 2015 Cricket World Cup in Tweets

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