PR

Apple’s Swift response to Taylor provides mutually beneficial PR

Apple’s Swift response to Taylor provides mutually beneficial PR

Yesterday, in an unexpected turn of events, Apple caved after receiving a bold request relating to its new franchise, Apple music.  The most successful and valuable company on the planet submitted to an open letter from a 25 year old ex-country singer from Reading, Pennsylvania.  But Taylor Swift isn’t any 25 year old.  With over ...

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