PR

Tim Peake: Master of content

Tim Peake: Master of content

I love Tim Peake. He’s the best thing to happen to space since Buzz Lightyear. In fact, I had originally planned to write this blog about why Tim Peake was the coolest person in the history of people but then I realised that whilst it was obviously true, that title might not wash with everyone. So after a quick rethink I decided to go down a different route: Tim Peake - Master of content

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Does ‘pure PR’ still exist?

Does ‘pure PR’ still exist?

After almost 50 years of operating as the Public Relations Consultants Association, the PRCA has launched an industry-wide consultation into whether it should change its name. They will consider whether to drop the ‘C’, which is deemed too inclusive for an organisation that has members from across the entire breadth of the industry, and also ‘PR’, which is considered to be a redundant term in a sector of wide and varied specialities. Go the ‘A’ Team!

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Content Umbrella: The coming together of PR, marketing, social media and SEO

Content Umbrella: The coming together of PR, marketing, social media and SEO

SEO, PR, digital advertising, content marketing; they all seem to be doing the same thing nowadays. As Google demands better quality content, online media consumers get turned off by display and brands look to engage rather than convert there has been an amalgamation of digital disciplines leveraged on the basic principles of creating and distributing content.

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Has Paid Media Found Its Mojo?

Has Paid Media Found Its Mojo?

There are two types of branded content in this World; Paid and Earned. Earned media refers to the process of garnering publicity through media, blogger and influencer relations. Out of necessity it has high quality content at its heart, and has somewhat short-sightedly become the de facto model used by PR professionals because of that. But contrary to belief, PR is not synonymous with earned media.

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Hippos, polar bears & paint: PR highlights of 2015

Hippos, polar bears & paint: PR highlights of 2015

A good PR campaign or stunt can work wonders for a brand. Get the timing, tone and creativity just right and not only will you see tons of national, regional, online and broadcast coverage but thanks to social media, it can also end up going viral, giving you more exposure than money could ever buy. Here are just a few of our favourites from 2015...

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