72Point now offers social formats designed to help the strongest PR ideas keep building attention after the first wave of coverage lands. Delivered by our sister agency Creatorville, part of the Attention Industries group, this offer helps brands turn launches, partnerships, research, cultural moments and human stories into original social video content built to travel further.
Creatorville specialises in developing social-first video formats that work across feeds, publishers and culture. That means content that does more than support a campaign in the moment. It helps extend its life, deepen engagement and create repeatable attention over time.
Whether you need a fast-turnaround asset to amplify a campaign or a format that can be developed into a longer-running series, we can shape the right creative approach around your brief.
Our Formats
Spotlight
Fast-turnaround social storytelling built around launches, partnerships, events, stunts and reactive campaign moments.
Spotlight is designed to move quickly, stop the scroll and help PR campaigns travel beyond brand-owned channels.
Street Smarts
Street interview formats built around surprising statistics, opinions and cultural questions.
Ideal for research-led campaigns, consumer storytelling and ideas designed to spark reaction, conversation and sharing.
Explained
Social-first explainers that unpack the data, behaviours and insights shaping modern culture.
A strong format for thought leadership, expert positioning and campaigns that need to make insight feel useful, accessible and highly shareable.
Open Door
Human-led profile films built around powerful personal experiences and emotional storytelling.
Best suited to purpose-led campaigns, charity partnerships, emotional PR and brand work where connection matters as much as reach.
Bespoke Social Series
For brands that want more than one-off campaign assets, we also develop original multi-episode social series designed to build recurring audience engagement and a distinct social identity over time. Delivery can span short-form vertical, long-form YouTube, vodcasts or multi-platform series.
Why 72Point and Creatorville?
72Point brings PR expertise, media relationships and campaign thinking. Creatorville brings specialist social storytelling and format development. Together, that means stronger ideas can be developed into original content built for both earned reach and long-term audience value.
As part of Attention Industries, both businesses sit within a group focused on earning, shaping and scaling attention, rooted in credibility and delivered with pace and precision. That gives clients access to joined-up thinking across PR, content, insight and social storytelling.
Social formats for modern PR campaigns
The best PR ideas deserve more than one moment. Creatorville’s approach is built on the belief that what starts as a strong campaign can become a repeatable format, and what starts as a moment can become an audience.
That is why social formats are increasingly valuable within PR campaigns. They help extend the life of campaign ideas, create content that works natively in feeds, and open up more opportunities for reach, engagement and ongoing attention.
From product launches and branded partnerships to data stories and cultural moments, we can help shape the right format for your brief.
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Frequently Asked Questions
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London
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Bristol
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