VACANCY: SENIOR CREATIVE ACCOUNT MANAGER - PERMANENT
FULL TIME – BRISTOL OR LONDON BASED
Who we are:
72Point is the market-leader in content creation.
We generate, produce and deliver top quality news stories, pictures, videos, visual puzzles and animated infographics to the national news media and beyond.
Our client list includes a string of huge global brands, as well as some of the biggest names on PR Week’s Top 150.
We land coverage every day in print, online and social platforms.
The role will involve overseeing projects for clients from the idea stage to the subsequent issue to the national news media.
The successful candidate will join brainstorms, talk clients through ideas, write up ideas, compile survey questions, write tight, engaging news copy and attend meetings with sales staff from time to time.
They will also liaise with the digital, design and social teams to ensure projects run seamlessly.
Who we need:
We require a senior creative account manager to join our busy team.
The successful candidate will have their finger on the pulse of popular culture and the current news agenda in social, national and international news as well as TV and radio.
They will be confident, organised, efficient and meticulous.
They will also be brimming with great ideas and have the ability to juggle projects while dipping in and out of emails and taking and making calls.
The ideal candidate will have at least 3 years’ experience in PR, and will thrive in a fast-paced, demanding environment.
They will quite possibly be currently working for a PR agency or a busy internal PR department.
72Point is a great place to work; our offices are positive, vibrant and energetic and full of brilliantly creative people who all contribute to making 72Point a phenomenal ideas factory. And during this unprecedented time we are offering a flexible approach to working.
So if you fancy swapping your current role for a key position at a fun, fast moving and unique company, get in touch.
Please include your salary expectations within your covering letter.
Contact email: emma.elsworthy@72point.com
VACANCY: SENIOR CREATIVE ACCOUNT MANAGER – MATERNITY COVER
FULL TIME – BRISTOL OR LONDON BASED
Who we are:
72Point is the market-leader in content creation.
We generate, produce and deliver top quality news stories, pictures, videos, visual puzzles and animated infographics to the national news media and beyond.
Our client list includes a string of huge global brands, as well as some of the biggest names on PR Week’s Top 150.
We land coverage every day in print, online and social platforms.
The role will involve overseeing projects for clients from the idea stage to the subsequent issue to the national news media.
The successful candidate will join brainstorms, talk clients through ideas, write up ideas, compile survey questions, write tight, engaging news copy and attend meetings with sales staff from time to time.
They will also liaise with the digital, design and social teams to ensure projects run seamlessly.
Who we need:
We require maternity cover for one of our senior creative account managers, starting as soon as possible to ensure there is a training period before our current manager takes leave.
The successful candidate will have their finger on the pulse of popular culture and the current news agenda in social, national and international news as well as TV and radio.
They will be confident, organised, efficient and meticulous.
They will also be brimming with great ideas and have the ability to juggle projects while dipping in and out of emails and taking and making calls.
The ideal candidate will have at least 3 years’ experience in PR or journalism, and will thrive in a fast-paced, demanding environment.
They will quite possibly be currently working for a PR agency looking to take a step up to the next level, or could even be on a local or national news publication looking for a move to the ‘dark side’.
72Point is a great place to work; our offices are positive, vibrant and energetic and full of brilliantly creative people who all contribute to making 72Point a phenomenal ideas factory. And during this unprecedented time we are offering a flexible approach to working.
So if you fancy swapping your current role for a key position at a fun, fast moving and unique company, get in touch.
Please include your salary expectations within your covering letter.
Contact email: emma.elsworthy@72point.com
Google isn't moving away from links - it is moving towards more meaningful ranking factors
Guest blog by Jack Peat, Editor of The London Economic
News that a Google algorithm change could be deprioritising the value of links has caused a stir in the SEO world.
Long regarded as a stalwart of the ranking factors there are indications that 'inferred' links - eg brand mentions in context - are becoming increasingly important because Google's algorithms are now sophisticated enough to interpret them.
Where links might once have carried a value of 20 or 50 times that of a brand citation today it is closer to two or three times, depending on the relevance, which is a potentially seismic shake-up if true.
Which it could very well be.
Google changes its algorithms all the time and it has no obligation to tell anyone about it. Sometimes you will get wind of the changes straight away, sometimes you will hear about them in six months time by which point you are already backpedaling.
But this latest change should come as no surprise. Indications that Google was shifting from “exogenous”’ to “endogenous” signals have been there for at least five years. As we wrote in our 2017 white paper, links may well be an indicator of trust, but they are a rater shallow one.
"Google’s algorithms in the future are more likely to incorporate the time people spend on the page and the way they interact with content". Relevance is also key, but the point is to make it work homogeneously, as part of a package.
The underlying shift is that Google is moving towards humanising search rankings. As Rand Fishkin points out, that's because for its first 15 years of existence Google's algorithms were designed by committees of engineers. Today they are designed by people. The old proxies for 'votes' don't rank like they used to.
This is potentially good news as far as the intersection between PR and SEO is concerned. If you already have context, authenticity, relevancy and authority at the heart of everything you do then you are already half way there. If you are already taking a more considered approach towards link building then there should be no issue either.
The key take-home is not that links are no longer relevant, but that they should be considered as just one slice in a more complex SEO pie. Google isn't moving away from links - it's moving towards more meaningful ranking factors.
72Point Wins First Campaign Award
We are proud to announce that 72Point scooped the gong for Best Use of Paid Media at yesterday's PRCA Digital Awards, with our Ben Stokes: Welcome to Manchester campaign with our good friends at Ladbrokes.
The judges praised the project's "strong results from a very simple and effective campaign."
This is our second major industry award and the first for a single campaign. and we look forward to competing for many more honors in the future.
72Point Increases Coverage Numbers During Lockdown
That’s right, you’re reading correctly… We’ve secured almost double the amount of coverage (77% increase) throughout lockdown compared to the same time-frame last year. The team have doubled our efforts and doubled our coverage numbers for our clients throughout the crisis by innovating and adapting to the new normal, and have emerged as Britain's expert coverage agency throughout lockdown, providing quality news generation campaigns.
Our expertise and ability to make brand's message cut through the noise has been more powerful now than ever before. Talk to us today about how we can amplify your marketing message: https://www.72point.com/contact-72point/
72Point Retains It's Place In The PRWeek Consumer Rankings
By Chris Pharo
I am absolutely delighted to see us remain in the top 15 UK consumer PR agencies, according to the PRWeek Top 150 list.
We've also gone up one place from 48th to 47th on the general Top 150 list.
I'm proud that we've retained our status in the industry, consolidated the team, delivered work for so many brands and other top 50 agencies - and now have a new offering in PLAY.
2020 will be the year we demonstrate our fortitude and flexibility as we adjust to the new normal.
Rowan Adams Joins the Team
72Point is excited to announce Rowan Adams has joined the team as Director of Communications.
Rowan has 15 years' experience in the PR industry holding roles in broadcast and start-up businesses, including Sky and the BBC. He has spent the past 6 years working in high-growth start-ups in D2C, fintech and streaming services. He joins from Patch Plants, where he lead the PR and Partnerships function, and was the one behind the World's First Plant Hotel. He will head up our marketing function and bring a brilliant creative mind to the team.
Lizzie Singleton Joins the 72Point Team
We announce the appointment of Action Global Communications’ Lizzie Singleton to the post of Campaigns Director.
Lizzie brings with her a wealth of PR experience having worked in-house as PR Manager for Debenhams, at ZPR as Account Director and Action Global Communications as Senior Account Director in Dubai.
During her career, Lizzie has worked on campaigns for P&G, Debenhams, Coral, Whistles, JD Williams, Mamas and Papas and many more.
We have enjoyed consistent 30% growth in the last two years, debuting in the PRWeek Top 150 list in 2018 at number 54. Lizzie will join a growing team with key players including former Freuds Head of News, Jay Williams.
Lizzie will add an international perspective to our creative campaigns, scaling up the already unrivalled levels of coverage we achieve in top news publications and sites. Lizzie said: “It’s great to be joining such a thriving agency with a very unique proposition.”
We are a top 20 consumer agency that provides unique creative and unrivalled distribution for some of the UK’s biggest brands such as, British Airways, Virgin Media and Sky.
Lizzie added: “I look forward to working with the talented 72Point team to deliver stand-out campaigns for our clients in the months ahead.”
Chris Pharo, Managing Director said: “We are thrilled to have Lizzie join the team – she brings with her a broad understanding of creative, strategic and crisis PR and alongside the rest of our brilliant creative team, I am sure she will play a crucial role in our continued development as we move into a bright new future.”
72Point Welcomes Back Jay Williams
72Point welcomes back Jay Williams, former Head of News at Freuds, as Director of Strategy.
72Point is a top 20 consumer agency that provides unique creative and unrivalled distribution for some of the biggest brands such as, British Airways, Virgin Media and Sky.
Williams was one our founders back in 2001, before joining PR behemoth Freuds. 72Point has enjoyed consistent 30% growth in the last two years, debuting in the PRWeek Top 150 list in 2018 at number 54.
He said: “It’s great to be back. It’s a very exciting time to be rejoining, with 72Point making its debut in the PR Week Top 150 and in the top 20 consumer agencies.
“They’ve punched above their weight for some time, but much of their work has gone under the radar. It’s good to see them where they belong – rubbing shoulders with the big players.
“We will be making more key creative hires in the coming months.”
Once synonymous with News Generation in the PR industry, we are taking huge strides to diversify its offering across Broadcast PR, Content Marketing and Social Media Outreach. Williams is one of our biggest recent hires, with Former Royal Correspondent for The Sun and owner of Zest PR, Duncan Larcombe, joining in April 2018 as Consumer PR Strategist.
As part of SWNS Media Group, which has a 40-year heritage in the UK press industry, 72Point continues to harness the power of its strong media connections with top UK national news publications including The Sun, MailOnline, Telegraph and the Independent as well as high-volume news sites UNILAD and LadBible.
Chris Pharo, Managing Director said: “We welcome Jay back to the company with open arms. His boldness, insight and clarity of thought will help us drive the strength of our creative and open up new and exhilarating opportunities for our clients, taking our offering to the next level.”
PRWeek Top 150 - Our Story
72Point has become synonymous with news generation thanks to its ability to put brands at the heart of national conversations.
It’s unique position as a PR consultancy with journalistic talent at its core has helped the agency punch above its weight.
The firm’s offering has evolved substantially which has culminated in its inaugural entry into PRWeek's Top 150 PR Consultancies list in 2018 - coming in at number 54.
At the heart of the company is a creative team of former journalists and editors with an enviable understanding of the media landscape. They are able to help brands with guidance on both campaign ideas and content copy, this has proved integral in removing the risk from earned media, with guaranteed coverage now a staple of the agency’s offering.
72Point’s dedicated and growing digital team was recently shortlisted for the PRCA’s in-house Digital Team of the Year and works to maximise the impact of client stories across online channels. Last year the team achieved 5,269 pieces of online coverage for their clients and 635,000 social shares.
Recent wins for 72Point have included a project for online parenting community Channelmum. The firm's creative handling and media distribution services boosted Channelmum’s story on the ‘gender price gap’ around the difference in price of clothes from boys to girls.
The Digital Outreach team landed 170 pieces of coverage and five top 10 national news sites, generating a public conversation around the issue of the “pink tax”.
Other wins this year included an integrated campaign for Heathrow Express. 72Point’s content marketing team created a visual puzzle that challenged the public to spot a train going in the opposite direction to the others in a busy setting. The puzzle, which achieved both print and digital coverage, provided the client with an asset that attracted people to their new site and promoted the rail link’s high-quality service and reliable 15-minute journey time. The project achieved 769 social shares and an online readership of over one billion.
For Healthspan, seeking national news coverage to support their ‘Live Long You’ campaign, 72Point conducted a survey which elevated Healthspan’s key messages centring around the idea that great health starts with good nutrition and eating well, to a national scale, landing in over four national publications and achieving both digital and print coverage.
A digital revolution
Alongside its creative and distribution work the agency has comprehensive digital and social media services. With international offices and an increased headcount, the firm is working alongside some of the biggest brands and most dynamic SMEs in the country.
72Point’s Managing Director Chris Pharo, says: "The last few years have seen a remarkable transformation at 72Point.
We have evolved from a one-stop-shop for news gen into a creative content powerhouse with several services to complement our unrivalled distribution.
"It is our sincere hope that these will continue to flourish over the next year as we work with more exciting brands and develop national campaigns that solidify our position as a market leader for compelling news generation and exposure in the media."
72Point’s biggest asset is its proven track record, according to Pharo “Our projects have a 100% success rate, delivering an average of 27 pieces of coverage, 460 social shares and 1,327,962 impressions per project.
"We have generated national media exposure for household name brands, including Sky Mobile British Airways and National Express and have advanced the reputation of some of the country’s most promising start-ups and SMEs with creative content and targeted media exposure.
"As a result, we have cultivated our offering, expanded our client base and achieved sustained growth through our sales, achieving new record figures on a consistent basis for the past two years. And as far as we’re concerned, we’re only just getting started."