72Point welcomes back Jay Williams, former Head of News at Freuds, as Director of Strategy.
72Point is a top 20 consumer agency that provides unique creative and unrivalled distribution for some of the biggest brands such as, British Airways, Virgin Media and Sky.
Williams was one our founders back in 2001, before joining PR behemoth Freuds. 72Point has enjoyed consistent 30% growth in the last two years, debuting in the PRWeek Top 150 list in 2018 at number 54.
He said: “It’s great to be back. It’s a very exciting time to be rejoining, with 72Point making its debut in the PR Week Top 150 and in the top 20 consumer agencies.
“They’ve punched above their weight for some time, but much of their work has gone under the radar. It’s good to see them where they belong – rubbing shoulders with the big players.
“We will be making more key creative hires in the coming months.”
Once synonymous with News Generation in the PR industry, we are taking huge strides to diversify its offering across Broadcast PR, Content Marketing and Social Media Outreach. Williams is one of our biggest recent hires, with Former Royal Correspondent for The Sun and owner of Zest PR, Duncan Larcombe, joining in April 2018 as Consumer PR Strategist.
As part of SWNS Media Group, which has a 40-year heritage in the UK press industry, 72Point continues to harness the power of its strong media connections with top UK national news publications including The Sun, MailOnline, Telegraph and the Independent as well as high-volume news sites UNILAD and LadBible.
Chris Pharo, Managing Director said: “We welcome Jay back to the company with open arms. His boldness, insight and clarity of thought will help us drive the strength of our creative and open up new and exhilarating opportunities for our clients, taking our offering to the next level.”
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