Being a mum is a full-time job in itself, but when you add navigating the demanding landscape of the PR industry while also caring for a child with special needs and disabilities (SEND), the challenges can seem overwhelming. Today, we hosted discussions with PR Mums, FORA, and CIPR GLG to shed light on some invaluable insights and strategies for thriving in both roles.
Huge thanks to our speakers:
- Nicola McKelvey, Founding Mother of PR Mums
- Danielle Baird, Campaigns Director, 72Point
- Stephanie Cherry – Head of Global Communications, Unilever Prestige
- Hannah Wrathall, Director, Wrapp Consulting
Who took time to share their personal experience as Mothers with children with special needs. Top take from the panel discussion aways included:
Open Communication is Key
One resounding piece of advice echoed throughout our discussion was the importance of open and transparent communication. Whether it’s with your People & Culture team or your line manager, speaking up about your situation, even before diagnosis, can pave the way for understanding and support.
Finding Support in Unexpected Places
For mums with children still in mainstream schools, do ask other parents for support. Explain your situation in the school WhatsApp group. Your mum’s group can be an invaluable resource, providing empathy, understanding, and practical advice that only those in similar situations can offer. And you’ll be surprised at how flexible other parents and children will be in joining inclusive activities with your child.
Employer Transparency and Support
Employers at PR agencies and brands alike play a crucial role in creating a supportive environment for mums of children with SEND. Transparency about policies and available support can alleviate some of the stress and uncertainty that comes with balancing work and caregiving responsibilities.
Balancing Career and Caregiving
Knowing when to lean into your career and when to prioritize your caregiving duties is a skill that many PR mums have honed. It’s important not to put undue pressure on yourself to excel in both areas simultaneously. Finding a balance that works for you and your family is key to long-term success and happiness. Do have open discussions with your employers and clients and don’t be afraid to request to switch to less pressured accounts if you are working in an agency.
Patience and Long-Term Thinking
Employers should have patience and take a long-term view when it comes to their staff who are mums of children with SEND. Loyalty and dedication often pay off in the form of highly efficient and committed workers who bring unique perspectives and skills to the table.
Multitasking Superpowers
Mums of children with SEND possess multitasking abilities that are second to none. Their capacity to juggle multiple responsibilities with grace and efficiency makes them valuable assets in the workplace.
Harnessing Industry Power
Finally, it’s crucial to recognise the power within the PR industry to shape perceptions and generate awareness about the challenges faced by mums of children with SEND. By advocating for inclusivity and understanding, we can create a more supportive and inclusive environment for all.