Our Girls in STEM project for Bitz and Bob has been shortlisted for the Best Use of Digital Marketing Category at the CIM Marketing Excellence Awards 2019!
The project saw our specialist Broadcast Team produce a video exploring primary school children’s attitude towards different careers, asking them what they imagined a ballerina, bus driver, engineer and more looked like before introducing them to real people in these professions. In doing so we were able to highlight how early in their development kids start to form opinions on what career paths are open to their gender.
The awards ceremony will be taking place on 11 April – stay tuned for further updates!