Digital

The changing media landscape

The changing media landscape

Digital media has radically altered the way we consume and interact with news. For more than 50 years, newspapers and TV have dominated news coverage almost everywhere until the internet created the low cost opportunity to go global. Digital natives rushed to change the news, while publishers and broadcasters started to build online audiences producing video-rich news channels that are accessible across the world at the touch of a button.

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Native Advertising: What is it and why should you be doing it?

Native Advertising: What is it and why should you be doing it?

Of all the ‘Zucker’ web pioneers in the World, Ethan Zuckerman is surely the most loathed. Working for Tripod.com in the 1990s he invented the odious pop-up advertising format which has enjoyed a lucrative career assaulting the eyeballs of innocent web browsers with sponsored messages and swindling clickbait. Last year he issued a public apology ...

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Social Media Content: It’s a dog’s life

Social Media Content: It’s a dog’s life

Working at a press agency means I’m constantly surrounded by creative, passionate people in an office buzzing with ideas. Every morning my colleagues scour the news pages and sites to see if their stories made. Hours are spent every week brainstorming ideas for clients and writing witty, compelling copy. They deliberate headlines, by-lines and always ...

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Truffle Pig: Content Marketing Evolved

Truffle Pig: Content Marketing Evolved

It’s a marketing triple entente. Advertising giant WPP, mega-bucks Millennial-magnet Snapchat and the MailOnline have joined forces to form a global digital content agency: Truffle Pig. The announcement was made on board the swanky MailOnline Yacht during the Cannes Lions International Festival of Creativity, where John Steinberg (CEO, Daily Mail North America), Martin Sorrell (founder ...

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