72Point has grown its creative department, with the hires of Creative Director Sam Brown, Senior Account Manager Rob Etheridge, and Campaigns Director Katie Earlam.  

Brown brings a wealth of brand experience having worked as a freelance Creative Director at leading consumer agencies. She joins the team to drive brand work, working across FMCG and consumer lifestyle sectors and has worked with household names such as Selfridges, British Fashion Council and Lidl.  

Etheridge joins 72Point from Ogilvy UK. Notable previous client experience includes Ford, LEGO, Nissan, Formula 1, and Bosch, and he has a wide range of B2C comms experience. Etheridge joins to elevate client relations and to manage 72Point’s growing portfolio of clients.

Katie Earlam has been appointed Campaigns Director and has significant media experience having held roles as a News Reporter and TV Columnist at The Sun and Interviews Producer at Sky News. Earlam also holds agency experience, joining from Goldbug Brand & Communications, with previous clients including Martin Lewis, IKEA and Internet Matters.

Chris Pharo, Managing Director said: “I’m thrilled to welcome Sam, Katie and Rob at an exciting time for the business. They each bring an abundance of knowledge and experience to the team, which will be invaluable as 72Point deliver campaigns that engage consumers and land widespread coverage in the national media.”

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