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Content. Covered.

Things Brits Intend To Do

webuyanycar.com

Details

Client: Webuyanycar.com
Date: Jan 12 2018

Results

8 pieces of coverage
561,000 coverage views
365,000,000 online readership

Project overview

The Brief

Webuyanycar needed to research how much time and money the nation spends on self-improvement each year. They were keen to explore potential ideas around the headline: ‘things can only get better, as latest research reveals over half of brits are on a quest to improve themselves’.

The Idea

We researched the top 30 self-improvement goals that people set but never get around to doing. Travelling more, getting out of debt and writing a will were among the top examples. The study revealed that one in five did not succeed with their goals because they simply couldn’t motivate themselves enough with 20 percent soon falling back into old habits.

The Result

The story achieved an estimated 561,000 coverage views and had an online readership of 365 million. It landed print coverage in The Daily Star and also in a host of national digital news sites such as The Independent, The Sun and The Mirror.

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Coverage