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Keepmoat Homes - First-Time Buyers

Keepmoat Homes

Details

Client: Keepmoat Homes
Date: March 7 2018

Results

157 pieces of coverage
2,600,000 coverage views
2,400,000circulation

Project overview

The Brief

Keepmoat Homes are a leading UK home builder. They needed a campaign to target first-time buyers which included a newsworthy, topical story to generate national awareness of their brand.

The Idea

We developed a story focusing on the difference in profile of today’s first-time buyer compared to a first-time buyer in the 1960’s, which tapped into public conversations about the difficulties currently facing Britain’s first-time buyers.

The Results

The story landed in over 150 publications. This included print coverage in national publications such as The Daily Mirror and The Sun. The story also achieved coverage in major digital news sites such as The Sun, The Independent, The Express and Yahoo TV, ensuring the story reached a large number of first-time buyers who are concerned about what difficulties they may encounter.

 

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0LGjY5h1TlOymY9D5Ckl_Keepmoat.Mirror.p16_8.3.19_-_First
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1qrqrBn8SGMsTefLDCq4_Keepmoat.ScottishSun.p6_8.3.18_-_First
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Coverage

Print Coverage

The Sun
The Scottish Sun
The Daily Mirror

Digital Coverage

 

Yahoo AU News
Yahoo TV
The Independent
The Sun
The Express 

and more