Keepmoat Homes are a leading UK home builder. They needed a campaign to target first-time buyers which included a newsworthy, topical story to generate national awareness of their brand.
We developed a story focusing on the difference in profile of today’s first-time buyer compared to a first-time buyer in the 1960’s, which tapped into public conversations about the difficulties currently facing Britain’s first-time buyers.
The story landed in over 150 publications. This included print coverage in national publications such as The Daily Mirror and The Sun. The story also achieved coverage in major digital news sites such as The Sun, The Independent, The Express and Yahoo TV, ensuring the story reached a large number of first-time buyers who are concerned about what difficulties they may encounter.