Front Door Comms tasked us with creating an interactive that also had broad appeal for news coverage and was backed up by real world research for Lottoland.
Jumping on a national trend that took digital users by storm, we created interactive game which Lottoland hosted on their site and gained backlinks of a far higher authority than what their current website was achieving – boosting their SEO efforts and providing a new entry point to new customers for their offerings.
The campaign secured 115 new links for Yeardle.
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