Human Voices – The Power of Case Studies Webinar
72Point recently hosted the latest event in our webinar series, Human Voices: The Power of Case Studies — an exclusive virtual session exploring why authentic human stories still cut through in a media landscape crowded with AI content, fake spokespeople and manufactured experts.
The session brought together leading UK journalists and PR leaders to discuss why credible case studies matter more than ever, and how PR teams can find, shape and protect real human stories that journalists trust.
Featuring insights from:
- Katie Earlam, Managing Director – 72Point Group
- Alex Goss, Head of News – The Sun
- Laura Elvin, Head of News – SWNS
- Rebecca Willey, Head of PR – Skipton Building Society
Key takeaways included:
- Why authentic human voices win in today’s media landscape
- How to source reliable, media‑ready case studies
- A real campaign example built around powerful human stories