We had a blast welcoming all of our attendees to the exclusive Summer of Sports event with the 72Point Group. A big thanks goes out to our fantastic speakers for taking the audience through key insights on how consumers will be engaging with sports this summer.
Key takeaways included:
📱 Think Social-First with Media Outreach: When pitching campaigns or activations, don’t just think print – think platforms. Journalists are looking for stories that translate well online, so tailor your assets with shareability in mind.
🧩 Lead with the Asset, Not Just the Angle: As Jack Peat from JOE highlighted, a strong visual or interactive element – like a quiz or video – can be the hook that gets your press release noticed. Make it digital-friendly from the get-go.
📊 Let the Data Do the Talking: Stats and insights can give your story credibility and a solid news hook. Whether it’s survey results or trend analysis, numbers can add weight – and help your content cut through the
You can request the full recording of the session on the form below
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