Tasked by Here be Dragons, our design studio, Oath, created a microsite hosting graphics and an interactive quiz to help Oddbox fight food waste.
ddbox had a concept that would allow users to match together unused veg in their fridge to create delicious and time-saving meals.
From stud man ‘Sam Leaf’, to play it cool ‘Kaleigh’, the ‘Soilmates’ profiles were created with Oddbox to bring the campaign to life.
The microsite was launched on the brand’s website and promoted across all Oddbox social media platforms, receiving praise from its existing and new customers which was the cherry on top of the cake.
Research conducted into how many Brits consider themselves ‘food snobs’ and what their general attitudes to food waste were – securing strong coverage across online and print, exceeding our KPIs.
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