Meet the Media: Russell Myers

Attendees at our exclusive Q&A session with Russell Myers, Associate Editor at The Daily Mirror, gained invaluable insider insights into the world of journalism.

In this theatre-style discussion, guests had a front-row seat to understand what makes a compelling news story, how national journalists decide what gets published, and the best ways to pitch stories that cut through the noise.

PR professionals, content creators, and media strategists left with a refined approach, a deeper understanding of industry best practices, and actionable tips for building stronger relationships with top-tier journalists.

Here are some of the key takeaways:

🗞️ News conference: The Daily Mirror now holds five news conferences a day, from early morning to 7pm. The pace of news is relentless, and the pressure to stay ahead has never been greater.

✅ The Five Strategic Pillars: The Mirror’s 5 key pillars are print, digital, video, pictures, and social – they all play a role in shaping coverage. The smartest PRs tailor their pitches to fit multiple formats.

📈 What’s Trending: The cost-of-living crisis is dominating public interest, with spikes in personal finance, money-saving hacks, DIY, and gardening stories (with the latter particularly strong at The Daily Express). If you have a story that taps into these trends, now is the time to pitch it!

📲 Bitesized is best: Attention spans are shrinking, and audiences are craving quick, digestible content. For example, consider breaking stories down into 4-5 Instagram carousel slides for maximum impact.

👋 Relationships Matter: The golden rule of PR still stands: Know your journalists. Learn their beats, read their bylines, and understand their specialisms before reaching out. The stronger your relationship, the better your chances of getting coverage.

You can request the full recording of the session on the form below