Sony celebrates the 20th Anniversary of Spider-man with This Morning
To celebrate the 20th anniversary of Spider-man we joined forces with This Morning to pull off a daredevil stunt featuring presenter Josie Gibson.
Emulating the web slinger himself, Josie scaled the iconic TVC building at White City.
This Morning not only aired the stunt live, they also featured a montage of Spider-man clips from the last 20 years, some clips from a previous interview with Tom Holland, and made several references to the upcoming featurette.
We saw a glut of coverage off the back of the stunt, there was also a lot of buzz on social media.
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