Our 72Point PLAY team launched Australia’s #1 sip & paint experience in Shoreditch with an influencer event.
To celebrate the opening of Pinot & Picasso’s Sip and Paint experience in Shoreditch, we invited down some of London’s hottest influencers to take part in the festivities and create a buzz on their opening night.
Bringing the authenticity of Pinot & Picasso to life by mixing fun, art and a glass of something delicious, the event advertised the perfect night out in London. The pop-up influencer night started with a splash of colour with their first themed night and innovative concept of ‘Neon Nights’, the Glow In The Dark Paint Party special.
The event gained attraction on social media with the 50 influencers posting on their Instagram story, TikTok videos, Instagram Reel and YouTube vlogs. With 100% attendance, we achieved 44 x links to Pinot and Picasso’s home page and 140,363 combined organic reach.
The campaign also placed Pinot & Picasso on the top of Google’s search rankings on day 1 of launch.
We also gained coverage in Metro Slice and invited them separately to continue the buzz.
44 links to their homepage ✳︎