Our executive breakfast briefing for senior comms leaders was a powerful deep dive into how Generative Engine Optimisation (GEO) is transforming the way stories are discovered, trusted, and shared.

As Large Language Models increasingly shape what information people see and believe, we explored the profound implications for reputation management, credibility, and modern comms strategy. Attendees were the first to see exclusive behavioural research into AI, trust and misinformation, supported by expert perspectives on the opportunities GEO presents for the industry.

From the shift from SEO to GEO, to understanding how misinformation spreads, the morning was packed with sharp insights, practical guidance and honest discussion about the future of earned media.

When:
📅 Tuesday 11 November 2025

Location:
📍 Art’otel, Shoreditch, 1–3 Rivington St, London EC2A 3DT
⏰ 8.30 AM – 11.00 AM